An Analysis of the Patient Protection and Affordable Care Policy

Journal Entry 9 Example

Journal Entry 9 Example Journal Entry 9 – Coursework Example Word Recognition There are three main evidence based practices used in the development of reading fluency and word cognition. They include five areas of interest namely: phonemic awareness, phonics fluency, vocabulary, and text comprehension. The practises are aimed at diversification of a child’s capacity to recognize written texts and accuracy in reading them speedily. Some of the basic tools that enhance the reading capacity of children include the read-alouds, which give the children the confidence to go through prose and books. Since fluency develops gradually, evidence-based practices show that the students are subjected to repetitive reading skill as they continue to break the code. Consequently, the students may be subjected to silent reading, which a scientifically proven method used in improving the capacity of students fluency. Vocabulary comprehension is another way that is efficient in the development of word recognition both directly and indirectly from extensive individual reading, daily oral language, and explicitly learned vocabulary via word-learning approaches. Tutors further develop the student’s capacities of word cognition in the form of paired readings, choral reading, computer aid, etc. in addition to these aids the students are allowed  different books that allow them to increase their levels of understanding. Reading of these independent level books enable students to achieve better word cognition capacities with any advancements they make. According to the evidence-based practices, automaticity, and prosodic reading are used in unison in order to create a round environment that makes the students achieve fluency. Moreover, reader’s aids made significant improvements in students who were subject them. This makes it a significant method of word recognition. In conclusion, evidence-based practices used in development of word cognition are intrinsically unified since they must develop a child in an all round fashio n. Therefore the researches by Hudson and Rasinski assert that the main areas of interest should be developed in unison for better results.ReferencesHudson, R.F., Lane, H.B., & Pullen, P.C. (2005). Reading fluency assessment and instruction: What, why, and how? Put reading first booklet, docdroid.net/v7wr/prfbooklet.pdf.html Rasinski fluency article 2006, docdroid.net/vfdc/rasinski-2006-fluency.pdf.html National Reading Panel (NRP) issued a report in 2000

Research Report Paper Example | Topics and Well Written Essays - 1250 words - 1

Report - Research Paper Example 1). Indeed, one basic hurdle to SRNA’s senior management’s decision to shift a long-standing and all-public service strategy of construction and maintenance to one focused on procurement and contracting out is SRNA’s organisational culture. The proposed changes will inevitably lead to redundancies and an explosion in services outsourced. Expectedly, upper management’s suggestions are met with great resistance as is shown in provided case. The case for change is, in fact, hard to ‘sell’ among staff given SRNA’s senior management’s practices evidenced in poor knowledge management strategies. This report argues that, in order for SRNA to diffuse and manage change effectively among staff, network-based, knowledge-sharing strategies should be put in place. Since devolution, Scotland has barely shifted away from a ‘public sector mentality’ (Lyall, n.d.). Resistance to propositions by upper management comes, therefore, as no surprise. Placed in a wider context, outsourcing public services – road building services included – is, in fact, a continuation of a set of policies enacted across all U.K. (Lyall). Indeed, just as outsourcing services has generated much opposition since introduction back in 1980’s (Dodworth, M. & Constable, M., 2006), SRNA’s staff’s opposition to suggested changes is only symptomatic of such shift’s main arguments: employee As a matter of fact, all three issues are not only a U.K. concern but are spread about as much countries as can be wherever and whenever a case is made for outsourcing (Hemson). Indeed, one can hardly find a similar issue in which almost same concerns are voiced. In SRNA’s case, Henry Irving’s, Director General’s (DG’s), practice of surrounding himself with a narrow circle of senior executives adds a particular emphasis on SRNA’s case for knowledge management in a wider context of an eminent change. More specifically, SRNA strongly

Interview-Family Influence Assignment Example | Topics and Well Written Essays - 750 words

Interview-Family Influence - Assignment Example The family had to move from place to place every two years and this demanded them to be resilient and easily adjust to their environment as well as the people around them. Growing up in a military family, John Doe was exposed to a lot of friends wherein most of them also belong to military families. He had White and Black American as well as Asian friends and others from cultural groups, too. â€Å"I was raised without prejudice to anyone† (Doe, 2013), the young man said quite contentedly and smiled. He added that his parents never discouraged him to play with other children from a different race. However, when he was bullied or if he met trouble-makers, his parents suggested for him to just stay away from them. Doe’s parents expressed these information verbally to him and his siblings early on perhaps because they know they were expected to meet different kinds of people. Moreover, as any parent does, the Doe couple also warned the children not to speak with strangers for their safety. Explaining was the basic manner the parents used to inform their children about the facts of life. Although the Doe children were taught not to have any prejudice to anyone, they were also taught to be careful with the people they do not know. As experts often say, children are more receptive in learning from what parents show more than what they say. In Doe’s case, his parents’ teachings were indeed fortified by what he saw them do. Whenever there were occasions to celebrate, the family often invited visitors from various ethnic groups. Sometimes, simple dinners with other families of different cultures were planned in order to accommodate new friends and know them better. The children were also encouraged to play together and this enhanced their socialization skills. The greatest effects of this in Doe’s life are perhaps his resiliency in adopting to new environment and people as well as good socialization skills. When sent to a public high s chool, Doe learned more about other races and he came to understand further what prejudice and racism are. However, due to his strong influence from his parents, he maintained his respect toward other races. He never covertly or overtly felt prejudice toward any race despite the new information he was assimilating because he never witnessed anyone from his family exemplify so. The family never discussed about racism, feminism or homosexuality because perhaps the parents wanted the children to have high tolerance toward other races and sexualities. Although communication seems to be open in the family when it comes to a lot of matters, there were also things that seemed uneasy for the family to discuss and this was evident in Doe’s saying, â€Å"†¦but my mom found some things very hard to discuss where my dad it was his way and that was that† (Doe, 2013). The man’s refusal to further comment on the issue was respected. Doe admits that his family primarily in fluenced how he perceives other people of different races or gender inclinations. He says he does not care much if a person is Black or Asian, gay or straight. However, he has this take on every child; that they all deserve to have parents of both sexes. He further says that children get the â€Å"bad rap due to the race they are† and in a similar manner, children who have unique parents, meaning two females or two males, receive the same treatment. Although Doe does not inflict such kind of bullying toward other people, he claims

Just Culture Model and its Impact on Patient Safety as Part of the Research Paper

Just Culture Model and its Impact on Patient Safety as Part of the Roles of Clinic Nurse Specialist - Research Paper Example For nurses, they may also expand their knowledge by studying further and advance their career into clinical nurse specialists which may give them the chance to work at the management level in the clinical setting. They would have the knowledge on the healthcare systems and find ways on how to improve the efficiency of the healthcare organization through policies and culture that caters the growth and learning of the staff nurses. To improve the competencies of the clinical nurse specialists, just culture model may be used as framework. It gives importance to patient safety and increase in accountability among members of the healthcare organization. Just Culture Model and its Impact on Patient Safety as part of the Roles of Clinical Nurse Specialist Introduction The healthcare sector has been growing as the demands for health assistance is increasing. It is the sector that will never die out as people need the basic services or even the sophisticated care in that area for survival and to prolong life. People need health assistance when they are sick, injured or weakened. The need for healthcare has also been growing due to its primary importance to human survival. Whenever people get sick, they visit the hospital to get solutions for their health problems. Care is also provided in the hospital for patients with aggravated situations and helps them to recover. When people are sick, they are very fragile as their bodies are weakened. They need the support to totally bring back their healthy bodies. In the search for health assistance, various health staffs are prepared to assist the patients with their specific needs. From food intake to drug administration, the healthcare staffs are there to assist them. The professionals that assist the patients usually require long and intense training and license before they can perform their tasks to care for the patients. One of those health professionals is the nurse. Nurses have been important as they assist the doctors in the medical field to provide health assistance to patients in hospitals, at home or in the community. They are entrusted to help in the health restoration of the patients from their current weak condition to a healthy one. Nurses then may work on their own as they specialize on various roles or take part in a group in planning and evaluating the health care performance. They also attend trainings to further enhance their knowledge and skills to better support the health needs of the patients (Smith, 2004, p. 3). They are also updated with the current breakthroughs in their field of career through scholarly journals. Nurses may opt to specialize further through studies and further trainings to become clinical nurse specialists. As clinical nurse specialists (CNS), they must have more than the undergraduate degree in nursing and the education must be provided by accredited CNS institutions (Callara, 2008, p. 57). They are highly specialized to cater the specific needs of the patients that may depend upon the kind of diseases or illnesses the patients have. The CNS may also work on hospitals, houses, communities or specific units of the hospital such as emergency room and operating room. They also assist in surgeries or clinical procedures (Dreher et al., 2011, p. 78). In general, there are five duties each CNS may do like hospital work, management, education and instruction, research and

Case Study Procter Ang Gamble Merger With Gillette Marketing Essay

Case Study Procter Ang Gamble Merger With Gillette Marketing Essay Its being more than 100 years that Gillette Company manufactures consumer products that create strong brand loyalty among the consumers around the world. Gillette sells product mainly for men like blades, razors and shaving preparations. Gillette also has a strong position worldwide in some of the female grooming products, such as hair products. Company is the worldwide leader in alkaline batteries and is also famous for its Oral-B in manual and power toothbrushes. The Company has employed nearly 30,000 people globally and has 31 manufacturing plants in 14 countries. About Procter Gamble Headquarters: It has its headquarter at Cincinnati. Employees: No. of employees in the company are 110,000 in about 80 countries Brands: Tide, Charmin, Folgers, Noxema, Pampers, Pringles and Pantene. Founded: Procter Gmable was incorporated in 1837 at Cincinnati by William Procter, who was a candle maker and James Gamble who was a soap maker. Both men contributed $3,500 billion to start the company as a startup fund. Around four billion times a day, PG brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, leadership brands and Quality which including Pampers, Tide, Ariel, Always, Whisper, Pantene, Bounty, Pringles, Charmin, Downy, Lenor, Crest, Actonel, Olay, Clairol Nice n Easy and Head Shoulders(R). The PG community has almost 110,000 employees working in over 80 countries worldwide. Highlights of the case with important dates of Merger Important Dates- January 28, 2005: Procter Gamble announced their largest acquisition in its history. They agreed to buy Gillette in $57 billion and this deal involved or combined some of the worlds largest and top most brands. January 27, 2005: Procter and Gamble agreed to issue 0.975 shares of its common stock in against each share of Gillette and this showed an18% premium to Gillette shareholders. In 1986 -Revlon had tried and attempted its best to takeover Gillette in 1986 but it was not successful to do so. In 1999- Procter and Gamble went with a proposal to Gillette but at that time Gillette refused the offer, then in November 2004, Gillette CEO James M Kilts, started merger talks with Procter and Gamble as he thought that it was the right time for such a move. Highlights of the Merger- The Merger was announced on January 28th 2005, Procter and Gamble decided to exchange 0.975 shares of its common stock for each share of Gillette. Thus, it leads to 18% of premium to Gillette shareholders. The merger was approved by the shareholders of both the company. After the merger Procter and Gamble immediately decided to buy back $18-22 billion of its common stock and this whole process of buy back took 18 months to complete. After this process the deal was structured as 60% stock and 40% cash deal, while it was purely a stock- swap on paper. When the merger happened everybody knew that Procter and Gamble combined with Gillette would become the worlds largest consumer product company with $60.7 billion annual sales. At that time after the merger the new company decided to takeover Unilever which had total annual sales of $48.25 billion at that time. Proctor and Gamble after the merger had brands of $21 billion with market capitalization of $200 billion. Once the merger was done Procter and Gamble shareholders owned approximately 71% of the combined company and Gillette shareholders owned 29% of the combined company. Both the companies expected that merger would bring great synergies. According to the deal between the two companies Procter and Gamble would acquire whole Gillette business which includes its technical, manufacturing and other facilities. Gillette and Proctor Gamble have almost same history, culture and core strengths in branding, scale, innovation and go to market capabilities, which made this merger a perfect one, people called this merger a perfect marriage because one innovative company acquired another innovative company to enlarge its product line and both companies faced low sales problem and both of them emerged as winners after applying same approaches. After acquiring Gillette as a whole Proctor and Gamble became the worlds second largest consumer products company with approximate sales of $61 billion. Procter and Gamble at the time of merger expected total gains and cost savings of $ 14 -$16 billion by lying off and eliminating 6000 peoples job. When Proctor and Gamble started running in profits it acquired brands which matched its strategy such as Germanys Wella AG hair care line, it also acquired Clairol for its hair care lines and Iams Company known for its pet foods. After the merger PG had great earnings within few days as its net income jumped 12% from $1.8 billion to $2.04 billion. On January 27, trading in Procter and Gamble calls spiked to 8,172 contracts and Gillettes call spiked to 4,788 contacts. This means that both the company had increase or more than five times the average daily volume. A single contract is equal to 100 shares. Hurdles after the merger- Procter and Gamble faced various challenges related to manufacturing facilities, workforce, work culture and integration of operations of the two companies which had functioned as an independent company for so long. According to the analysts lying off workers across countries is also a problem. Due to integration efforts demand Procter and Gamble also had to overcome the risk of not being able to focus on its functioning. Main issues which made the merger important According to the deal of Procter and Gamble and Gillette merger Procter and Gamble decided to exchange 0.975 shares of its common stock for each share of Gillette. Procter and Gamble decided to buy back its common stock after the merger i.e. between $18-22 billion. This made the deal 60 % stock and 40% cash deal. Both the companies thought that the merger to will bring heavy synergies as both are the best companies and combination of these two companies will lead to strong brand portfolio. After the merger Gillette had got more opportunities to sell its products in various developing markets like China and East Europe. After the merger the combined entity layoff 6000 employees that are 4% of 140,000 combined work forces. This has to be done as both the companies had to integrate the headquarters and business operation units. The management is trying their best efforts to retain best employees from both the companies. Both the companies merger is an important and attractive deal as it has growth prospects, the revenue and cost synergies are attractive and innovation pipelines are strong. Procter and Gamble decided about the potential regulatory or anti- trust barriers of this deal that they will closely review the deal and resolve any issues regarding the product that are overlapping between the companies as they have a good record of working with regulators in the competitive market place. Bankers involved in the deal were Merrill Lynch was representing Procter and Gamble and Goldman Sachs/UBS are representing Gillette. Post Merger Scenario After the merger it was a great financial success for both the companies, especially for Procter and Gamble as growth in its revenue tripled, it was reported that the company would have more than $ 60 billion sales a year. Procter and Gambles unit volume had grown 27% and its net sales also grew by 27% and have reached to $18.34 billion. PGs net earnings have also increased by 29% and have reached to  £2.55 billion. This merger has made Procter and Gamble the worlds number one household maker leaving behind Unilever in the second place. The combined companies have total 21 brands under it and have the best global market position in product categories. After the merger the company will have more power to negotiate with advertising and media companies like television, newspapers, magazine and billboards. Gillette and Procter and Gamble are actively involved in pilots like testing and learning the technology, developing a scalable solution, drive development to deliver business benefits and validate the business case. Dealing with Wal-Mart After the merger of Procter and Gamble and Gillette it had a great affect on Wal- Mart. As PG is one of the worlds largest consumer products company and after Gillette joined it its sale almost tripled and it gave the company a new competition with retailers like Wal- Mart. As it is said those retailers dont want its suppliers to be bigger than him and vice versa. Procter and Gamble merger with Gillette had put great pressure on various other consumer products firms like Nestle, Colgate- Palmolive, Unilever and Kimberly- Clark. Learnings from the case study Case study of Procter and Gamble merger with Gillette helps us in learning following: Post merger scenario of both the companies after the merger. Procter and Gamble was interested in buying Gillette because it wanted to improve and expand its product and target as many customers it can. Both the companies agreed to merge because they knew it will be bring revenue, enlarge its product line and can become worlds largest consumer product company. It is a kind of friendly takeover that is with consent of take over company and with consent of majority of shareholders. Consideration for takeover is in the form of cash an stock both. Buy back of securities i.e. after the merger Procter and Gamble immediately decided to buy back $18-22 billion of its common stock. Merger effects on PG and Gillette competitors like Wal-Mart. Hurdle which both the companies faced after the merger.

Many characters in To Kill A Mockingbird are isolated from mainstream :: To Kill a Mockingbird Essays

Many characters in To Kill A Mockingbird are isolated from mainstream society. Discuss the ways in which Atticus Finch and one other character are set apart from the society of Maycomb To Kill A Mockingbird was set in the 1930s in the south of USA, Alabama. At that period, slavery had already been made illegal. But people in the south were a bitter about it because they still believed that they needed the slaves to maintain their cotton farms. They didn't treat the blacks as though they had the same social status as them and basically still treated them as though they were still slaves. This unfair prejudice was widespread throughout the south. "Maycomb", didn't actually exist but was meant to be the embodiment of a typical town in the south at that time. In Harper Lee's To Kill A Mockingbird, she has created characters who seem a little different and thus, isolated from the rest of Maycomb's mainstream society. Prime examples of this isolation are Atticus and the Ewells; particularly Bob Ewell. Probably one of the most important and obvious point to Atticus Finch's isolation is his lack of prejudice towards black people. Although this might not be seen as something unusual at the present day, it was at that time. More obviously so because the story was set in the south where prejudice against the blacks was something that was taken for granted. The people in Maycomb knew that prejudice was wrong and yet, they didn't think that prejudice against the blacks was wrong. They saw it as a separate matter. An example of this would be the teacher telling the children that "Over here we don't believe in persecuting anybody. Persecution comes from people who are prejudiced." The irony in it is that the reader knows that the majority of Maycomb are prejudiced against the blacks and to say that Hitler was wrong in being prejudiced was hypocritical. Atticus though, wasn't prejudiced and this was what made him different. He lets Calpurnia, a black woman, take care and act as a mother to his children. This though is not really seen by the people of Maycomb. To the people of Maycomb, Calpurnia is merely a housekeeper; but she's actually much more than that. As he told Aunt Alexandra when Aunt Alexandra wanted to dismiss her, "She tried to bring them up according to her lights, and Cal's lights are pretty good." Unlike others, he appreciates what Calpurnia did for him. "We couldn't operate a single day without Cal, have you ever thought of that? You think how much Cal does for you?" He says this to Scout when she wanted Atticus to Many characters in To Kill A Mockingbird are isolated from mainstream :: To Kill a Mockingbird Essays Many characters in To Kill A Mockingbird are isolated from mainstream society. Discuss the ways in which Atticus Finch and one other character are set apart from the society of Maycomb To Kill A Mockingbird was set in the 1930s in the south of USA, Alabama. At that period, slavery had already been made illegal. But people in the south were a bitter about it because they still believed that they needed the slaves to maintain their cotton farms. They didn't treat the blacks as though they had the same social status as them and basically still treated them as though they were still slaves. This unfair prejudice was widespread throughout the south. "Maycomb", didn't actually exist but was meant to be the embodiment of a typical town in the south at that time. In Harper Lee's To Kill A Mockingbird, she has created characters who seem a little different and thus, isolated from the rest of Maycomb's mainstream society. Prime examples of this isolation are Atticus and the Ewells; particularly Bob Ewell. Probably one of the most important and obvious point to Atticus Finch's isolation is his lack of prejudice towards black people. Although this might not be seen as something unusual at the present day, it was at that time. More obviously so because the story was set in the south where prejudice against the blacks was something that was taken for granted. The people in Maycomb knew that prejudice was wrong and yet, they didn't think that prejudice against the blacks was wrong. They saw it as a separate matter. An example of this would be the teacher telling the children that "Over here we don't believe in persecuting anybody. Persecution comes from people who are prejudiced." The irony in it is that the reader knows that the majority of Maycomb are prejudiced against the blacks and to say that Hitler was wrong in being prejudiced was hypocritical. Atticus though, wasn't prejudiced and this was what made him different. He lets Calpurnia, a black woman, take care and act as a mother to his children. This though is not really seen by the people of Maycomb. To the people of Maycomb, Calpurnia is merely a housekeeper; but she's actually much more than that. As he told Aunt Alexandra when Aunt Alexandra wanted to dismiss her, "She tried to bring them up according to her lights, and Cal's lights are pretty good." Unlike others, he appreciates what Calpurnia did for him. "We couldn't operate a single day without Cal, have you ever thought of that? You think how much Cal does for you?" He says this to Scout when she wanted Atticus to

Marketing Planning Consultancy Report for Fairview International

During the late nineteen nineties, a thorough strategic review of the British Junior Chamber of Commerce was conducted. It is a kind of parties and charity events Junior Rotary   that has a distinctly retro feel to it, one of the reasons why it had lost 80% of its members (or customers and market share) over the previous twenty years. Its members were usually in their 30’s, so it was no longer junior at all! Radical approach was taken by the officers of the said group while others simply rearranged the chairs on the deck of the Titanic as the ship continued to go down. One of the features of this organization was international twinning where the members visit friends in a foreign chamber bi-annually and vice-versa. It was proposed that the organization become a travel company primarily to see bands like Robbie Williams, Coldplay and James Blunt play in other countries. Low cost flights were becoming popular and if you could stay at your twin organization members home (and they yours) you then had a very low cost international travel model with a purpose ‘the big gig’. This delivered to a young person’s sense of ‘having a good time’ having traveled far to rock festivals in my youth. But this was revolution for this retro organization whereas the more conservative members of the organization proposed an evolutionary model that was accepted. Perhaps predictably it continues to decline and I and others remain convinced that my prescription was an effective one! The aims of the organization have been defined in the widest possible terms in effect ‘offer a service to young people containing real features and benefits that they would instantly perceive to have value and relevance in return for a fee’. It is surely obvious that any service offer has to change with the times. Welfare state spending may reduce the need for charity or terrorism the appeal of travel, never mind that, new young adult generations will always look to find new ways to irritate older people. Digital Technology has revolutionized this landscape (Generation X, 2000). In this short piece of work, I, as the consultant, challenge Fairview to look at their product offering in the broadest possible terms too. When they use the term gaming, it should simply mean fee generating play. For instance, I think many young men (and women) in the United Kingdom would like to play for the English soccer team. It should be perfectly possible to design and offer a paid for interactive Information Technology game where you join a team, play well and are transferred while you play against other teams with team members located all over the country on your mobile phone, timing runs, tackling, and making passes and shots in real time on the screen. It is this soccer offering where the United Kingdom has the best product in the world I have focused on, as United Kingdom consumers pay to receive live soccer currently. It is both then the dominant market segment for gaming potential as well as the easiest to charge a fee for. This then should be the aim for Fairview. To understand what young people want and harness the technology to deliver a new concept that will sweep the market. This is all some distance from the traditional ‘bookie’s’.   Fairview uses the name ‘chain’ to describe this market entry. Chain is the right term, but not as in the old ‘a chain of bookie’s ‘but by building customer databases linked by profitable repeat fee based gaming interests for rapid team game building. This is as near to a mission statement as my proposal needs. Proposal While on the one side the United Kingdom seems a perfect place to offer gaming services as a wealthy secular modern society with no overt proscriptions, the reality is that this protestant country has some of the same forces at play as the puritan founders of the United States of America that influences proscriptions against gaming there. Millions of British used to admit to only gambling once a year on ‘The National’ the Grand National Steeplechase. Bookie’s were scruffy smoke filled pits of dysfunctional people all too often Catholic immigrants from Ireland. Relatively well educated, if you asked the British why they didn’t gamble they’d say ‘it’s a mugs game’ and ‘get rich quick schemes’ only work for the amoral founders of the idea. They would prefer to ‘gamble’ if that is the appropriate term on the stock market where legitimate gains could be made by using the thirds party services of good corporate management to ensure a comfortable retirement. If you look for further evidence of this, it is well known that no Casino will open in the United Kingdom, unless there are large numbers of potential ethnic Chinese gamers living nearby. They will not get rich on United Kingdom consumers, indeed may not even break even (The Independents Britain’s new cultural entrepreneurs, 1999). .But times change, and just as the stock market now offers a diverse range of derivative instruments, so does gaming. The popularity of the English Premier League has lead to the spread betting phenomenon. If the top teams usually win, the margin of victory is far less certain and this also has lead to greater volatility and margins of gains and losses or in other word exciting risky behavior. The United States legislation against on line gaming was an initial set back as the United Kingdom based organizations were generating   lot of business in for instance interactive Poker games (People before structures, 2000). B.   But clearly there now offers the same kind of opportunity for Fairview that stem cell researchers enjoy in the United Kingdom’s less judgmental society in other ways, so familiar to the Americans, but what exactly is it?. Technology has changed consumer markets especially for young people fundamentally. Living in a poor third world town in a poor third world country there are dozens of internet shops catering for young males who want to play on line. The cell phone here predominates and conversations have to be broken mid sentence to give the phone its precedence. These are new networks just waiting to be more completely, competently and commercially exploited. In the United Kingdom, most homes have internet cable bundled with telephony too and children dominate their use. For those who think that the internet is a marvelous utility for expanding the mind with information, the reality is that it is pornography that dominates commercial transactions on the web. People are quite happy to sign up to a site that suits their sexual taste and this has hastened the demise of the printed word if pornographic magazines were more likely to venerate the picture rather than the accompanying narrative. This all simply demonstrates that people will pay a fee to use IT if you give them what they really want, in this instance, sex! To refer back to my opening, I realized that the Junior Chamber had other problems too in gaining new young members. People often didn’t want to move around to get together any more, given the twin threats of urbanization traffic clog and personal security threats. At their office was the ideal tool to ‘blog’ instead. Tools like Microsoft Messenger meant that you could now have an interactive real time conversation. Add a web cam and this is the modern equivalent of the ‘whist drive’ or poker games my parent’s generation but enjoyed without the need for a meeting place. Property in the rich and crowded island that is the United Kingdom is notoriously expensive to buy or rent. How very convenient! The question then to ask is, given this new digital societies’ range of extensive interactive tools, what will the young people move onto once they tire of their mostly violent and speedy games? Gaming defined as a competition where you place a stake and back your skill has to be the obvious move once these kids are working and have more money in their pocket. The opportunity is obvious. But will Fairview be sufficiently visionary to spend marketing resources on creating this market? To do this, their initial key goals will include setting up the soft infrastructure. They will have to work with key influencers (for instance game designers) and agents (like MySpace) and the Premier Football League as well as build a formidable technical offering, but they will be pushing against an open door in terms of consumer desires. They must design a proprietary brand and a tightly drawn patent to protect themselves at least at the outset for competition, unless they are not prepared to spend enough marketing funds on this to ‘go it alone’ and would rather share the burden with competitors in the hope that there is enough business to keep everyone happy. Observe the English soccer on Star Sports in Asia. It will be noticed that they urge customer to use their cell phones to make score predictions and so of course can build up a data base of cell phone numbers that send the predictions in. Many of these Asian English soccer fans have never been to a real English game. They are a perfect target to form virtual soccer team similarly with the virtual manager games. In a sense Star Sports and its competitors are ‘ahead of the game’ but they don’t recognize what they’ve got yet nor how best they can leverage it. When the term ‘clicks and mortar’ was first coined in the nineteen nineties it seemed pretentious, but in fact it was ‘right on the money’. It seemed that consumers wouldn’t buy some things unless they’d seen them first. The feel of something is important. It transpired that Amazon were very good at selling Information Technology, books and records all not particularly visual or tactile and we would buy holidays and flights on the net for the same reasons, but when for instance it came to clothes, a regional superstore may be needed to view the goods closer at hand. Since that time memory has got cheaper and virtual reality less virtual, and this has become a little less of an obstacle. What about the social environment though?. People will be free to play these games in public arenas with adjacent fellow players. It just need not be that way. Of course, younger people have sometimes never even thought about this although malls around the world seem to still be full of them. There is evidence too that many people gravitate towards social situations such as ‘the bookie’s’ provides. Where then in the product offering should we place these components? It seems to me that an internet gaming company should product test a real life regular forum for their customers. An organization was set up by Tony Blair, the former United Kingdom Prime minister’s advisor on future policy trends called DEMOS. It was a centre left policy think tank. Most of the action was in far away London but once a year they would hold an event in the north in Liverpool. It is this kind of customer sensitivity that internet offerings have to master, designed as they all too often are by tech ‘geeks’ who are rarely ‘people persons’. An annual conference of soccer gamers could be highly viable and entertaining for them off season. In one article by Demos, they put the spotlight on Generation X the first internet generation to reach adulthood. This was in some ways a fundamentally different generation. They were found to be the first generation that had synthesized their social needs inside their heads and home, whereas previous young adults would head off down ‘the pub.’ The bedroom of the average young person in the United Kingdom is now an entertainment and communication zone, a little like the bridge of Star Trek! The recent purchases of social networks like that of MySpace by Google tells us something about their utility for attractive targeting both by advertisers and the future tech offerings that Google is rumored to be announcing soon in the cellular communication area. So far I have mostly referred to the internet, but clearly relatively few people can receive this via 3G right now and these services are expensive (but there is an opportunity there for Fairview too). It is clear that in the technical mix a formidable proactive customer services 2G offering should be launched as well, as we all know that these 2 and 3 G phones are no longer just phones but in some way an extension of the identity of the individual. Where this would all lead in terms of software development I don’t have the expertise to predict, but Fairview would surely need their own in house team of software developers. Opportunities for as ubiquitous a product as interactive soccer would clearly show themselves rapidly in both mainland Europe and South America where soccer is king, and later, globally! The beauty of technology of course is that this can be all run from just one location. Adjacent opportunities will be available too for the skill and experience built by the Information Technology department to be applied elsewhere. There are many customer services functions in the United Kingdom where good staff could be poached for a more interesting job This leads to the subject of Brand. Clearly few can tell the Americans anything about brand building. In consumer markets, brand is king and so internet and 2G advertising with product offers would be essential. I repeat that endorsements by top soccer players of the interactive paid for soccer gaming would too be essential if that were part of the offer. It should too watch how Google addresses the market in its next move as that organization seems to have a good feel for the youth/it/ commercial landscape The action and execution plan would be carried out most effectively by well trained and motivated new young people to Fairview that have bought into this concept as they will sell/merchandise it with real enthusiasm at retail software purchase points. This will be a sales force with all the traditional activity goals, daily targeting etc. A key account manager will set up the contacts with the key partners MySpace, YouTube, etc. and Star Sports and the Premier League to set up the delivery networks, but it will be the marketers that will likely make the most impact by leaflets in the appropriate magazines, advertising boards at soccer grounds, cell phone text message advertising etc. A pre offer tease roadside board adverting campaign could be useful but as this will be a tech offering a key initial task would be to build a potential fee gamers data base by garnering cell phone responses to advertising. The mining of this cell phone response consumer data base should be a key task of an in house customer services team with specific goals to be achieved. Conclusion It can be concluded from the evidence above is that there is a real opportunity to move things on commercially in the tech gaming space and thereby move away from the traditional bricks and mortar gaming concept. This is of course already well under way, but the surface is only being scratched in terms of potential as large sections of the community don’t game (gamble) at all as the offer has yet to be put in the right way. This is the right way and indeed many of the tools look already to be in place, if greater use of 3G would be a slight advantage. Much of the above proposal is already out there like United States interactive basketball and I’m sure that Fairview know this, but they could crucially deepen the level of interactivity with a virtual FA Cup played by thousands around the world with a trophy handed to the winners before the real FA Cup Semi Final and real players ‘guesting’ on line in teams. This ‘hype’ or real celebrity based excitement, a mix of reality TV and virtual reality could gain many millions of subscribers paying per game regularly ‘on line,’ or even women (or men) aspiring to dinner with David Beckham, indeed make such a sea change in the commercializing of ITC that this becomes a legendary ‘breaking of the mould’ enterprise, the ‘final straw’ that opened the door for a fee based gaming enterprise to ‘clean up’. It simply remains then to be seen whether they will have both the vision and resources to turn this into such a lucrative reality that one day soon it will be as playing a pivotal role in redesigning post modern civil society as well!. References Generation X   – Demos   UK 2000 Handbook. 2007. http://www.rjca.org.uk/docs/Handbook_A.pdf People before structures – Demos UK 2000 The Independents Britain’s new cultural entrepreneurs – Demos UK 1999                     

Long holiday Essay Example

Long holiday Essay Example Long holiday Essay Long holiday Essay Essay Topic: A Long Way Gone In the case of the Single Mothers Counsellor, the ethics are a feature of understanding and help others. Here, the emotions as the factor that decide what to do. A patient might have gone through a painful divorce, so the counsellor suggests that the patient takes a long holiday. In this case, the judgment is based purely on emotions. Rationally the single mother could not afford a holiday, but the emotions of the counsellor overrule this, and emotionally decides that the mother might needs a break. The emotions shown reflect how the counsellor really feelt about the entire situation, and her sympathy and experience as a counsellor urges her to advice the mother to take a holiday. The counsellor must decide to go with the emotions, or decide whether she might be jeopardising her job. The extent to which she lets her emotions be a part of her ethics is decided for that situation. A judge in the court of law would undergo and strong battle between following his or her ethics, and obeying to feeling to a certain extent. The Judge has to make a fully rational decision, which by no means is to be effected by emotions. Even his or her child is placed as a suspect, the emotions must be excluded and the decision made on a fully rational basis of facts and strong evidence. Also known as applying the rule of law. These situations are examples of to what extend our emotions effect the way we make our judgements. The extent to what or emotions are influenced by emotion is something that proves dependent on the situation and person. I still believe that the mind should rule the heart and that all decisions are made on a fully rational basis. Aesthetics is our opinion in beauty. Aesthetics are based more on emotions than  anything else. We have opinions, which determine which colours, shapes or textures we favour most. I have strong opinion when it comes to aesthetics in cars. My aesthetic opinion is a reaction towards the potential beauty of an object. I have a specific taste or aesthetic opinion in cars, because of an emotion. It might be the sound of the engine, or the shape of its lines that has a particular effect, and awakens and specific emotion, which in turn creates this aesthetic reaction to the car itself. We might have had a previous experience with the same car, that causes this overwhelming emotion to model our aesthetic opinion. Even if the car is expensive, and only has two seats, we favour it because of our aesthetic opinion, and the emotional relationship that we might have to it. I, as a Swede, have a particular passion for Volvos. I find them to be things of beauty, functionality and practicality. To other they might seem boxy and cheap. Due to my nationality and relationship to the car, I have emotions that maybe not everyone else might, so my aesthetic judgement might be greatly different due to the effect the car has on me, and the emotion it causes me to feel. This doesnt mean I am going to go and buy a Volvo as soon as I have the money, this judgement would be up top my ethics, but it does show that I have an aesthetic opinion on the car. Again we encounter the problem of knowledge that not all people follow the same priorities in aesthetics. Some might see beauty in an object, but necessarily not favour it over functionality. There is also the  opinion that viewing something from a distance might be best. For example one might have the opinion that having the beautiful Mona Lisa in you living room, but when we could afford the painting, we chose not to buy it, and decide to view it in the Louvre instead. The extent to which emotions effect our judgement is determined by how deeply we let our emotions affect our rational thought. Principles are generally and ideally followed, it of to what extent we let these emotions distort our judgement, this depends greatly on the person, situation and position of the person. The emotions become a part of our judgement and should therefore become a factor that is taken into account.

Free Essays on Contrasting Class Issues In Two Universities

pop into my head? I compiled a list of a few things that I would expect to find at Smith College based on my ideas about class. These included such things as prestige, comfort, space, attention, power, money, inf... Free Essays on Contrasting Class Issues In Two Universities Free Essays on Contrasting Class Issues In Two Universities We have all heard the phrase â€Å"money talks†. Have you ever wondered what it said? Well that all depends on how much of it you have, and where you plan on spending it. Money has a language that is translated through power and inequality. It is the transporter of goods and services, of knowledge and identity. It weaves its way through a system that bypasses some and leaves others with a hefty share. As it grows and divides, money finds itself entangled in everything, replacing morality with greed. It gets stronger and stronger, evolving into institutions, embedding itself in the brains of all that inhabit its world. For those who have been touched by the golden hands of prosperity, money provides shelter, a cloak of being that distinguishes them from the less fortunate. In order to keep the hierarchy stable, certain conditions are established, one of which is education. Here, the formal breeding ground of society is constructed in such a way that certain values are emphasiz ed amongst the various groups. These values will result in future status, career paths, and ability to succeed. This unique economic institution called education serves two very distinct purposes, to turn individuals into capital investments, and to perpetuate social class. In this paper, I will contrast Smith College and the University Of Massachusetts, and discuss the ways in which cultural and socio-economic class is exemplified in higher education. First of all, it is important to understand the many dimensions of class. When evaluating the dynamics of a school that is supposed to represent a higher class, we must first know what to look for. What are the social markers that indicate class in education? When I think of upper class, what types of words pop into my head? I compiled a list of a few things that I would expect to find at Smith College based on my ideas about class. These included such things as prestige, comfort, space, attention, power, money, inf...

Oracle Corporation Essay Example | Topics and Well Written Essays - 500 words

Oracle Corporation - Essay Example Furthermore, chances of improving my career and skills is high, because the company values and rewards hard work. This is through motivational policies that encourage an individual to embark on learning of new skills. Oracle Corporation mainly relies on the principles of information technology to develop softwares and hardwares. The company technological products operate under the brand name of Oracle. These softwares and hardwares are mainly referred as Oracle projects, financials, procurements, HRMS, etc. Oracle creates, markets, hosts and supports various middleware software, database, hardware systems, cloud infrastructure, and other related services all over the world. The company further provides hardware and software systems and other related services aimed at managing IT environments, and also deploying services in cloud software (Zheng and Zhang, 2014). Oracle also offers software’s for purposes of mobile computing, and middle ware as well as databases software that can help to manage business applications for small as well as large business organizations. Jones (2010) further explains that oracle provides software applications for talent management, human capital, financial management, and human relationship management. The company was founded by Larry Ellison in the year 1977, and he became the chairman of the board of directors from the year 1990, to the year 2004Another founder of the company is Bob Miner who is the architect of the oracle database. He was in charge of leading the production and design of this database from the year 1977, to the year 1992 (Jones, 2010). He later on became a member of the board of directors. Another founder is Ed Oates, and he retired from the company in the year 1996. The current chairman of the company is Jeff Henley, who took over in the year 2004, from Larry Ellison. Jeff played an instrumental

Debt Vs. Equity Financing Paper Essay Example | Topics and Well Written Essays - 750 words

Debt Vs. Equity Financing Paper - Essay Example On the other hand the process of issuing stock so as to raise capital for a firm is called â€Å"equity financing†. This is a study set out to discuss these two sources of financing for a firm and eventually choose the better alternative depending upon the merits and demerits associated with either. To achieve this, these will be a vivid answer to the question, â€Å"which are the differences between debt financing and equity financing and which alternative is preferable to the other?† (Livingstone and Grossman, 2001) Debt financing refers to the money borrowing from a source outside the business and this is accompanied with a promise to repay the principal together with the interest agreed upon by the parties. Start up as well as established companies usually turn to this source of financing to fund their operations. In the context of finance, a debt is also known as leverage. Examples of places or sources from which businesses can get debt finance may include banks and other sources like issuing by a private company or friends. Merits associated with debt finance are several. Firstly, debt financing helps a company maintain the ownership structure. That is, when a business borrows from a bank it is only obliged to pay principal and interest on time and that is the end of such an obligation. Secondly, its principal as well as interest are put in the profit and loss account of a business as expenses and this helps by deducting from the company the associated income taxes. (Richards, 2009) However, this funding source is disadvantageous to a business. The interest payments going with the debt increase the break-even point of a business. Also, the higher a company’s leverage or debt-to equity ratio the chances of securing credit from a lender. A debt can also restrict the actions of the management of a company in that owners of the firm are obliged to personally guarantee loans and thus may be called for to secure repayment by pledging