Research & Strategy Proposal Paper Example | Topics and Well Written Essays - 750 words

& Strategy Proposal - Research Paper Example The latest trends in internet marketing including the use of apps marketing is some of the ways in which firm can actually achieve its targets. This business strategy proposal will present discussion on the use of affiliates as well as the lead generation as possibly two important methods through which Jewelry for All to increase its revenue. Lead generation Customer acquisition is considered as one of the key strategic variables for the organizations. Firms like Jewelry for All working in online market need to find ways through which they can further penetrate into the new and existing markets. Online lead generation is one cost effective method which if utilized properly can increase the number of customers for our firm. Lead generation can be effective in the sense that it can allow our firm to utilize the strengths of other firms while gaining extra exposure to the market. Through lead generation, firm can actually tap into the new possibilities and further expand the market with the support of strong personal selling and other marketing techniques. (Rees, 2010) In order to successfully implement this strategy, it is important that the firm must develop strategic alliances with different firms from whom further leads can be generated. Formation of strategic alliances will allow the firm to utilize the strengths of already established players in the market while at the same time gaining exposure to the larger market. (Charlton, 2010). We should aim initially aim at those firms which are offering the brick and mortar type of business selling jewelry in on an offline market through their stores. For each lead generated, we should be able to pay reasonable price which may be tied with the final value of the sales made. It is important to note that this approach will require coordination with not only the firms generating leads but with the potential customers identified through this lead generation process. Affiliate marketing Affiliate marketing is another eff ective way through which the firm can effectively reach to the new customers. The increasing popularity of the affiliate networking sites and their relative brand strength can serve as one of the best strategic tools for the firms to expand into new markets and take advantage of the brand reputation of other firms. (Swan, 2010). In order to set up an effective affiliate program, it is important that the firm must offer higher commission rates to the affiliates. Further the development of a tiered commission structure would further induce the experienced affiliates to market and sell our products. It may be possible that the firm use different affiliates for different products i.e. for less expensive items such as gems and materials, firm can target different affiliates however, to sell the high value items, more experienced and established affiliates need to be listed. In order to successfully develop the affiliate program, firm can also use the social networking sites such as faceb ook and twitter to gain access to the unique and large number of affiliate marketers. (techcrunch.com, 2009) Plan of Action It is recommended that the firm should adapt the affiliate

Operation of Assemblers Essay Example for Free

Operation of Assemblers Essay A program written in assembly language is much more readable and understandable than its equivalent in machine code; an assembler is a program which translates assembly language into machine code. The assembler accepts an assembly language program as data, converts mnemonic operation codes (op-codes) to their numeric equivalents, assigns symbolic addresses to memory locations and produces as output the required machine code program. Assembly language is the source program and when translated into machine code it is know as object program. The following programs are written for the BEP/16 programming environment to achieve the following arithmetic operations: a) a + b SWI getInt ; Operating ; system call to ; get a 16 bit ; integer from ; the keyboard. ; Value returned ; in R0 MOV R1, R0 ; Store the first ; value in R1 SWI getInt ; Get second value MOV R2, R0 ; Store in register ; R2 MOV R3, R1 ; R3 = a ADD R3, R2 ; R3 = a+b MOV R4, R1 ; R4 = a MOV R0, R3 ; Copy amswer to R0 SWI putInt ; Operating system ; call to display the ; 16-bit integer in ; R0 HLT ; Terminate program. b) a b SWI getInt ; Operating ; system call to ; get a 16 bit ; integer from ; the keyboard. ; Value returned ; in R0 MOV R1, R0 ; Store the first ; value in R1 SWI getInt ; Get second value MOV R2, R0 ; Store in register ; R2 MOV R3, R1 ; R3 = a SUB R3, R2 ; R3 = a-b MOV R4, R1 ; R4 = a MOV R0, R3 ; Copy amswer to R0 SWI putInt ; Operating system ; call to display the ; 16-bit integer in ; R0 HLT ; Terminate program. c) a x b SWI getInt ; Operating ; system call to ; get a 16 bit ; integer from ; the keyboard. ; Value returned ; in R0 MOV R1, R0 ; Store the first ; value in R1 SWI getInt ; Get second value MOV R2, R0 ; Store in register ; R2 MOV R3, R1 ; R3 = a MUL R3, R2 ; R3 = a x b MOV R4, R1 ; R4 = a MOV R0, R3 ; Copy amswer to R0 SWI putInt ; Operating system ; call to display the ; 16-bit integer in ; R0 HLT ; Terminate program. d) a + b SWI getInt ; Operating ; system call to ; get a 16 bit ; integer from ; the keyboard. ; Value returned ; in R0 MOV R1, R0 ; Store the first ; value in R1 SWI getInt ; Get second value MOV R2, R0 ; Store in register ; R2 MOV R3, R1 ; R3 = a SUB R3, R2 ; R3 = a b MOV R4, R1 ; R4 = a ADD R4, R2 ; R4 = a + b MOV R0, R3 ; Copy amswer to R0 SWI putInt ; Operating system ; call to display the ; 16-bit integer in ; R0 HLT ; Terminate program. e) a + b SWI getInt ; Operating ; system call to ; get a 16 bit ; integer from ; the keyboard. ; Value returned ; in R0 MOV R1, R0 ; Store the first ; value in R1 SWI getInt ; Get second value MOV R2, R0 ; Store in register ; R2 MOV R3, R1 ; R3 = a ADD R3, R2 ; R3 = a + b MOV R4, R1 ; R4 = a SUB R4, R2 ; R4 = a b MOV R0, R3 ; Copy amswer to R0 SWI putInt ; Operating system ; call to display the ; 16-bit integer in ; R0 HLT ; Terminate program.

Studies Pertaining to the Clinical Aspects of Malaria :: Health, Diseases

STUDIES PERTAINING TO THE CLINICAL ASPECTS OF MALARIA Malaria is a complex condition exhibiting different manifestations in different parts of the world depending on a few variables (Bin Mohanna et al. 2007). It was found that anemia and splenomegaly are significantly associated with malaria among asymptomatic schoolchildren in Hajr valley, Hadramout (Bin Mohanna et al. 2007). Agina and Abd-Allah (1999) conducted a case control study for the association of nitric oxide levels to the severity and outcomes of cerebral malaria in Yemeni in-patients. The main clinical presentations in cerebral malaria patients were fever (76.4%), pallor (72.0%), hypoglycemia (67.4%), splenomegaly (60.5%), deep coma (39.5%), jaundice (18.6%), pulmonary oedema (13.9%), subconjunctival hemorrhage (13.9%), severe anemia (53.5%), and hemoglobinuria (6.9%) while in non-cerebral malaria patients the clinical presentations were fever (83.8%), pallor (67.7%), splenomegaly (66.0%), jaundice (9.7%), severe anemia (51.6%) and hypoglycemia (3.2%) . The serum level of ni tric oxide was found to be higher in patients with cerebral malaria than those without. In cerebral malaria, nitric oxide levels were highly elevated in patients with deeper coma and longer duration of coma as well as those who died of cerebral malaria indicating its association with indices of disease severity and outcome in patients with cerebral malaria (Agina and Abd-Allah, 1999). Sheiban et al. (1998) studied severe acute renal failure secondary to falciparum malaria among children receiving antimalarial therapy and other supportive therapy as well as peritoneal dialysis referred to the renal unit at Al-Thawra Hospital in Sana’a. In this study, it was concluded that significant differences were found between children who died (43.8%) compared to those who survived regarding age, plasma creatinine, plasma bilirubin, systolic and diastolic blood pressure, hemoglobin concentration, urine output, and time from diagnosis to referral. However, gender, alanine aminotransferase level, degree of fever, plasma sodium or potassium levels were not found to be statistically different between these two groups (Sheiban et al. 1998). The author found that previous immunity, as indicated by presence of splenomegaly, was associated with better prognosis both in terms of lower mortality and less hemodynamic disturbance which was evident in the older children owing to pre vious exposure to malarial infection, and therefore development of immunity (Sheiban et al. 1998). It is important to note that malaria was reported to be the cause of 5.9% of chronic renal failure in patients undergoing regular hemodialysis in Hadramout governorate (Badheeb 1998). Recently, Al Rohani et al. (2011) reported that malaria is the most common infectious disease causing acute renal failure (ARF) in Yemeni patients.

What Motivates Obama?

Mr. Sampson Psychology 6 November 2012 What motivates Obama? Barack Obama, the first African-American president, can in some ways be an inspiration to many people. But, many people do become curious about what motivates Barack Obama. Many people would not be able to try and run for the most responsible and prestigious job in the world, especially if you were under the circumstances that Obama underwent. Understanding theories of motivation can help us understand why people choose to do the things they do. First, looking at Barack Obama's personality will help us to understand a little more about him. Obama is a very charismatic speaker.He tends to speak on a level where many can understand him. Obama is a well-known writer and has spent time as a civil rights attorney, as well as a Constitutional law professor and served seven years as an Illinois state senator. To many, all of this success would have seemed out of reach. Obama was born from a white mother and a black father. This wa s at a time when interracial unions were not liked. Barack's mother raised him because his father left them when Obama was only two years old. He lived in Indonesia for a bit with his mother before moving in with his grandparents when he was ten years old.Barack's grandparents lived in Hawaii at the time. We must look at certain theories of motivation. First, the phsychoanalytic view, or better known as Freud's theory of motivation, can be used. The theory can be brought down to four basic propositions. They are the principles of (1) determinism, (2) drive, (3) conflict, and (4) the Montalbano 2 unconscious. Obama may have had an instinct to succeed and may have fought hard to climb to the top of the career ladder, but Obama's fate may have already been chosen by an unseen force.His actual instinct may have been something different, but society deemed the way he went to be the way to succeed. The closest thing to satisfy the instinct in today's world may have been success in his car eer. Aggression may have had a role as well. Obama was unable to vent his aggression in a way that society deemed appropriate. He may have fueled his drive to succeed with it. Conflicts within himself may have started when he felt that he could not have other things that others had, being African-American in a time of racial inequalities.This may have led to Obama's motivation as well. His unconscious may have also led him to be anxious and to let out his anxiety by striving for success. Another theory of motivation is the humanistic view. From the humanistic perspective, the supreme motivator is the striving to actualize and perfect the self. Obama wanted to make himself the best that he could be, wanting to break racial barriers along the way. He wanted to show everyone his full potential. Obama did this by growing as a person, putting to use what he was best at and learned how to be good at other things as well.Obama wanted to be liked and accepted by others. He showed that he wa nted that by being a public servant and help to others. His motivation started by his needs. He obviously needed to start working for basic necessities. This grew into belonging, self-esteem needs, and finally self-actualization needs. These steps are from the hierarchy or Maslow's Need Hierarchy. Last, but not least, is the diversity view. This is another theory of motivation. This theory argues that human beings are motivated by many different things. Obama was motivated because of his race.He wanted to prove his worth to others. Maybe he was motivated for his wealth, or Montalbano 3 he was encouraged by those around him. It could have been a mixture of things. Many things can influence a person to do the things that they do. A person is motivated by basic needs. Obama was motivated to run for the presidency because he needed to feel accepted by others. The press is a situation for need expression in the environment. When others encouraged Obama, he found himself a likely candidat e for the presidency. This further fulfilled his need for acceptance.The more he was encouraged, the more he felt that need fulfilled. He felt accepted. This is also seen as tension-reduction. Wanting to achieve and be successful is one of Obama's psychogenic needs. In conclusion, many theories of motivation can be applied when you try to see the reasoning behind Barack Obama's decision to run for president of the United States. Without some motivation, Barack Obama may have not become anyone of any importance at all. The psychoanalytic view, humanistic view, and diversity view have all helped Obama with him becoming the president. Works Cited Barack Obamamotivation. † Barack Obama Motivation. N. p. , n. d. Web. 05 Nov. 2012. . â€Å"Theories of Motivation. † Theories of Motivation. N. p. , n. d. Web. 05 Nov. 2012. . â€Å"The Personality Analyst. † Does President Obama Have the Motivation to Succeed? N. p. , n. d. Web. 05 Nov. 2012. .

Modern Life Essay

As beginning, human beings must assure that intelligence is the dominant factor on animals’ behaviors, attitude and conducts. Unfortunately, some people restrict animals’ level of cognition on same issues because of the fact that they are suggesting all attempts of animals shaped instinctively. People must become conscious to resign this kind of biases in that today’s studies on animals show us animals have more intellect, contrary to common belief. Additionally, according to a stunning experiment of a recognized institute in Japan, a chimpanzee knows the food is hidden under a stone and reach it effortless. Then, researches replace stone with a heaviest stone and the chimpanzee could not take the food alone. If two chimpanzees know about food, they work together. At first, they do not synchronize their collaboration in pulling the heaviest stone but eventually, they figure out reward of synchronizing to their pulling. Same experiment is again performed with a human and ultimately, chimpanzee appeals for help from the human partner. What is more, observers behold exciting indications which is related to chimpanzees’ attitudes such as looking up at human partner’s face, vocalizing, and taking the partner’s hand for soliciting (Hirata, S. & Fuwa, K. , Chimpanzees learn to act with other individuals in a cooperative task, p. 13). These evidences also indicate that chimpanzees learn coordinate through trial and error method like a child or a dog. Meanwhile, there have been a lot of same studies and results on dogs which is mainly discussed in this paper as well. After all, people have to be convinced of animals’ intelligent and cognition skills. In the meantime, some people still have an idea whose children, old persons or disabled people should not be left alone even with trained animals. To deal with this lack of confidence, such people must realize the bare facts in real life experiences with guide animals. Related to this, the dog that may have done the most to shape the popular conception of dogs and their intelligence was a character born in a short story written by Eric Knight in 1938, Lassie. Lassie, the world’s best known collie, was not only affectionate and courageous dog but nearly was a human in her intelligence and understanding, doubtlessly. According to Stanley Coren, the author of The Intelligence of Dogs, reports that â€Å"We believed that this dog (thus, by extrapolation, all dogs) could think, plan, sympathize, feel pain, have emotions of sorrow and joy, remember complex facts, and even plan acts of retribution† (Stanley Coren, p. 10, paragraph 2). Most of the scenes people watched in the Lassie series, like when Lassie crawled under gunfire, sneaked through a tortuous maze of fallen electrical wires, jumped out windows or leapt through the air to knock a criminal down, actually can be seen in relationships between people who are in desperate straits and their own dogs under some special situations. Many of us know about Jack London and are familiar with his wolf like sled dogs. In all these kind of novels, the dogs had feelings, reasoning ability and intelligence. As an illustration, there is a memorable case which is an epic score in White Teeth; Shep recognizes that his protector is in a danger situation. He must find help immediately while seriously wounded Dan lies on the snow. After that, he remembers an old trapper who had the shack in the valley. He recalls the old trapper had been kind to him before. Then, he gives the same bark which he is always using to tell Dan he is ready to work and starts across the snow to find the closest possibility of help. As it can be seen through these kinds of stories, having a friendly canine in the land of living can mean two indications. They are a true blue friend and a survivor at owners’ emergency too. In addition to social benefits of having assistance dogs, there are considerable amount of advantageous for disabled people in wheelchairs. Having a disability often results in many soul-destroying statements most particularly if someone is obliged to live on a wheelchair. Imagine such a person; he or she always suffers from lack of confidence, social interaction with people in everyday life and also limiting independency. Then, regrettably this can go from bad to worse together leading depression, loneliness and isolated from society. Eileen Hobson who has a limiting of movement emphasizes the social benefits of having guide dog: â€Å"Because of him I have made many friends in the various parks that we go to. He is a great icebreaker, and now, wherever we go, people always want to stop and talk to me to ask about him† (Jenny Moir, p. 331). Furthermore, considering a person with mobility impairment, it is not difficult to estimate the complexity of overcoming daily backsets for them. For instance, dropping a key or a remote control on the floor, bending down to take a pair of slipper those are serious troubles for whom having paresis. At this point, trained dogs become guardian angel of people with wheelchair and kind of impairments. They can pick up the objects, open the doors and even, empty or fill the dishwashers. Additionally, Claire Graham who faced with developed paralysis following a seemingly simple virus summarize her life before the dog partner, Ulli, and after by â€Å"My disability gradually got worse and I had to stop work† and then she adds; â€Å"Since Ulli has been with me, not only has my physical health improved, but also emotionally I feel more positive, confident and not alone any more as I have Ulli with me every day† (Jenny Moir, p. 332). Therefore, people must understand the importance of dogs and their inherent ability to make fundamental changes in our lives, as Jenny Moir, the researcher of relationships between canine partners, says in her article Assistance Dogs and Independent Living for Disabled People; â€Å"A canine partner or assistance dog can put the ‘able’ back into the lives of people living with disabilities, and can quite literally opens doors that would otherwise have been closed† (Jenny Moir, p. 33). Although guide dogs for visually impaired people have long been accepted by the general public, there are some people who stand up for using robotic service dogs. They assert that service dog robots are more advantageous than guide dogs. According to a survey in Japan, rate of visually handicapped persons which take guide dogs is at too low percentage of % 10 nationwide (Development of a Guide-Dog Robot: Leading and Recognizing a Visually-Handicapped Person using a LRF, p. 193). At the this point, such people claim that it is less possible to improve the repletion rate of guide dogs for handicapped persons in a short time period due to required long training period in obtaining guide dogs (Development of a Guide-Dog Robot: Leading and Recognizing a Visually-Handicapped Person using a LRF, p. 94). This is actually insufficient occasion because kind of robotic guide dogs are programmed generally under some particular circumstances such as leading users with consideration of user’s walking speed and detecting obstacles and dangers for its user. Hence, those programming issues not only need huge amount of variants owing to disabled level or age interval of handicapped persons but also need high price. In addition to that guide dogs cost about 70 thousand dollars (Tom Ladyman, Can a robot be a safe and alternative to guide dogs? , videoscript). Moreover, there is some doubt for the guide dog robots in alerting and distinguishing between a stand still thief and a family heirloom urn. On the other hand, the program of leading users with consideration of user’s walking speed with the help of an autonomous maneuvering algorithm system integrated into robotic dogs has to vary from user to user and also off-roading and uneven surfaces . Additionally, if people consider battery life of robotics, a guide dog requires one meal a day and will keep working without it. Regarding memory, guide dogs quickly memorize all people normal routes and will take handicapped persons along them effortlessly. Therefore, it would be ridiculous replacing a super technological heap of microchips and sensors which are also deprived of emotion and affection with a dog. As a result, it clearly makes nonsense replacing modern guide dog robots with obliging dogs.

The quakers essays

The quakers essays The development of the Quakers in the United States one of the examples of a great opportunity lost to ignorance. The By the mid 1700s, the numbers of Quakers in the US far out numbered the Quakers in Britain. It possessed many qualities to make it the dominant religion of the colonies. However, the within the large population rigidity began to grow among the Quakers. It failed to adapt to changing times as Puritanism did, thus, it remained more static. Soon, many Quakers became more interested in perfecting their purity than spreading their message to others. Slowly, Quakerism began to put up a wall. Through their religion, the Quakers had a great hankering for martyrdom. They sought it out actively; trekking through dangerous territories and going to places and preaching where they knew they were unwanted. Suffering for their Lord was a prevalent in their society. They would withstand beating, torture, and even death in the name of sacrifice for their Lord. Their voluntary suffering was a way of strengthening their faith, but it also drew vast admiration for their resolve and unwavering devotion to their beliefs. Problems ultimately rose when Quakers became active in the Government. The issues of taking oaths became a hot button topic. Quakers refused to take oaths for trials, thus could not be witnesses or jurors for the courts. However, their unwillingness to comply made it possible for many crimes to be committed and go untried. Their stubbornness resulted in a more crimes punishable by death, since they compromised on taking an oath on matters of capital punishment. Quakers were also devout pacifists. Even as war broke out between France and England they refused to fight. Colonies surrounding Pennsylvania were what the Quakers relied on for defense. However, they seemed to remain oblivious to the fact that many Native American, which whom they were friendly with, were massacring people on the western borders. They ...

Free Essays on American Capitalism Anarchism Vs Liberalism

, he wrote them with the intent of establishing a new government that would not give anyone favoritism over others. After 224 years, this idea is still believed in by the citizens of America, but not practiced by their government. As the years passed, the values of America have slowly altered to materialism. The people trusted our government to make the best decisions for the entire country, but some decisions seem to favor the wealthiest citizens rather than all of the citizens. Not to say that the government is completely corrupt, but their priorities seem to have a monetary value, and they must pay for it some how. As a country with a capitalist government, one that has the main focus of making profit through free markets, money has an unfortunately big influence on policies that are made by the government. According to the public, which was based on middle-class adults in the US, business editors and college students, the general consensus came out to be that they believed that " capitalism must be altered before any significant improvements in human welfare can be realized." This can be seen throughout history in the positions taken by the government about free... Free Essays on American Capitalism Anarchism Vs Liberalism Free Essays on American Capitalism Anarchism Vs Liberalism Chaim H. Respes American Capitalism â€Å"We hold these Truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the Pursuit of Happiness That to secure these Rights, Governments are instituted among Men, deriving their just Powers from the Consent of the Governed, that whenever any Form of Government becomes destructive of these Ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its Foundation on such Principles, and organizing its Powers in such Form, as to them shall seem most likely to effect their Safety and Happiness." (Thomas Jefferson, Declaration of Independence) When Thomas Jefferson wrote these words, he wrote them with the intent of establishing a new government that would not give anyone favoritism over others. After 224 years, this idea is still believed in by the citizens of America, but not practiced by their government. As the years passe d, the values of America have slowly altered to materialism. The people trusted our government to make the best decisions for the entire country, but some decisions seem to favor the wealthiest citizens rather than all of the citizens. Not to say that the government is completely corrupt, but their priorities seem to have a monetary value, and they must pay for it some how. As a country with a capitalist government, one that has the main focus of making profit through free markets, money has an unfortunately big influence on policies that are made by the government. According to the public, which was based on middle-class adults in the US, business editors and college students, the general consensus came out to be that they believed that "capitalism must be altered before any significant improvements in human welfare can be realized." This can be seen throughout history in the positions taken by the government about free...

How To Write Blog Post Introductions That Hook Readers

How To Write Blog Post Introductions That Hook Readers There are eight  other people reading this post along with us. In just a few minutes, there will only be the two of us. Dont believe it? The challenge was already insurmountable.  People read about 18% of your blog post. Readers are overwhelmed with information and are  purposefully not reading  for their own sanity.  Heck, weve been bemoaning the death of reading since 1991, and even again in 2007. So what to do about getting readers to read? How do you keep people reading to the end? Master The Art Of Blog Post Introductions And Keep Your Readers Reading via @JulieNeidlinger A  Blog Post  Introduction Must Have A Hook Let me introduce you to introductions.  Introductions are first impressions.  You get to make them once. Your blog post introduction must have a hook. Here are six good hooks to use in your blog post introductions. 1. Start with an interesting fact. "Niagara Falls has traveled  7 miles upstream in the past 12,000 years. Let's hope you're growing your web traffic at a faster rate." Start with a fact that is interesting, because not all facts are. Facts that are uninteresting are facts that: Are overused and often repeated. Too common in your niche. Related perfectly to your topic in an unsurprising way. Pick facts that have nothing obviously to do with your topic (Niagara Falls and website traffic?), or are perfectly in line with your topic and thesis, but are so shocking as to be gasp-worthy.  Unrelated facts make the reader think "how is this bozo going to tie that into the topic at hand?" while shocking facts make the reader think "that CANNOT be true, can it?!" Either way, it's a hook. 2. The end of the story first. There are two ways to tell the end of the story first and have a successful hook. Find a way to tell the end of the story without giving away the surprise. "The 20,000 customer registered in our system, and the team let out a victorious yell. We'd hit our goal, thanks to the red button." How does the story end? Because that's a perfect place to start. In this example, the introduction tells the reader what happened, but it doesn't do so in a way that ruins the surprise. There's a lot of action, both by the final customer and the team. There's the suggestion of a competition and success (a goal was met). And there's a cryptic suggestion that a red button did something amazing. Plus, 20,000. That's impressive for anyone wanting lots of customers. This would be a less effective version of the introduction for that post: "After five months of intense A/B testing in which we tested different CTA button colors, we finally hit 20,000 customers. Red was the winning color." Yawn. There is jargon. There are unexplained acronyms. An inanimate button has become the winner instead of the people (customers and the team). What little action there is, is passive.  And you spilled the beans on what the post was about: A/B testing colors. Give a heads-up summation without giving away the surprise. This method gives your reader some respect by saying "hey, this is what I'm going to talk about with you today. If this is interesting, stick around."  Derek Halpern tends to get right to the point with his blog posts, and often introduces them by telling readers what they can expect if they keep reading. Adding "a quick request" is a fine bit of intrigue for the reader. "What in the world could Halpern want from me?" the reader thinks, and keeps on reading. Knowing what's coming and how things will end is helpful for readers. It gives them an idea of whether or not they should take the time and what expectations to have. The danger for you, the writer, is if you have an unexciting topic and give your readers a heads-up  to that. "Today I am going to talk about the value proposition of going paperless at your office, and ultimately prove that you will want to buy a small scanner and ban the paper." Meh. That's not an introduction to remember for all eternity. Halpern's version has a bit more intrigue and zip, though, admittedly, some readers will appreciate the above example. It has its place, but isn't the greatest hook. 3. Use an anecdote. "I once wrote a newspaper story that killed a man." That's the actual blog post introduction I wrote on a post for this blog. It's a one-sentence anecdote. That's an extremely short anecdote; most anecdotes are longer, like those you find in this post about social proof in which several anecdotes are used. Anecdotes are wee bitty stories that put a larger idea or thesis in a different context. Speakers know that starting with a story instead of a philosophical or fact-filled lecture is a sure-fire way to get people's attention. It's the same for your readers. What makes a good anecdote? Something that happened to you, in your life. This makes you the expert on how to apply the story and what it means. I would rather hear an anecdote about your trials and failures rather than the tired anecdote of how many times Edison tried to invent the lightbulb. Something either funny or poignant. Make 'em laugh or make 'em cry (or somewhere close). At the very least, end at a different level than where you started. You start at ground zero with your reader. Your anecdote can't end there. It's no hook if it does. Something related to your thesis. Don't be that speaker that tells a random joke or story and then segues with an "but I digress" and launches into Yawnville. Your anecdote should illustrate your thesis in a new way, or start leading the reader's thought patterns towards where you want to take them with your thesis. A quote can work. Quotations can work, and sometimes make a fine opening. But people quickly get in the habit of using the words of others to boost their own, so watch out for overuse of this technique. And avoid quotations that are overused for your niche. Steve Jobs had some good things to say,  but after a while, those excellent words lose their power because they are overused. Find new quotations from surprising sources. And avoid quotations that are overused for your niche. Steve Jobs had some good things to say, but after a while, those excellent words lose their power because they are overused. – @JulieNeidlinger 4. Ask a (worthwhile) question. Yes, there are stupid questions, and a good share  of them are rhetorical. In their best use, asking a question is a fine way to force the reader to identify with the problem you are about to solve. Questions can be powerful. But some questions are a waste of time. Go easy with  rhetorical questions.   "What are we going to do about your low-performing blog?" Rhetorical questions cannot be answered by the reader. They are asked not to prompt thinking or discover knowledge, but to make a point. They are often dramatic. They can be insulting. "Have you stopped beating your dog yet?" is a classic example. The question assumes someone is being cruel to an animal. It can't really be answered. Or "How do you solve a problem like Maria?", which assumes first that Maria is a problem. It's similar to what I see  being used a lot in lead generation and calls-to-action where one button says "Yes, I want more traffic. Take my email!" while the other button says "No, I want to see my website die a painful slow death." Rhetorical questions set up the reader in a similar, psychological way. The reader has to accept the underlying assumption in order to answer. It can work, but if you make an offensive or insulting assumption, your reader leaves. Use rhetorical questions carefully. Don't ask questions intended to limit the answer. Pet peeve alert: I despise  when people speak in questions so they can pre-empt any difficult or real questions and give softball answers. Here's how it works (and I'm sure you'll recognize the technique): "Do I love web traffic? Yes. Did I mean to send my disgruntled blog readers a skunk in the mail? Of course not." By asking the questions you, the writer, want to answer instead of providing the answers the reader wants, you can create the appearance of forthright and complete discussion without actually doing so. Plus, you slip into passive voice of sorts, where you don't own the action and behavior. How does that work in an introduction? "Do I love web traffic? Yes. Do I know the secret to building it? You bet." Ok, we get it. But what a waste of your reader's time. "My love of web traffic is bested only by my ability to build it." Kind of a silly  example, but you get the idea: be direct, not passive. Do you want more traffic on your blog? Write better blog post introductions with these tips.Don't ask obvious questions. Every time I find myself tapping out an introduction that starts with "do you want more traffic on your blog?" I'm sure somewhere a philosopher dies. What I'm trying to do is tell the reader "yes, this is the post you were looking for" but what I'm really telling the reader is "I don't know how to write." "Do you want more traffic on your blog?" Really? That's your Bob Woodward? "98 percent of blog owners want more traffic. Yeah, we don't understand that remaining two percent, either." You can identify with your reader without asking them obvious questions that they skim over. 5.  Go for the  cliffhangers. Robert Bruce  (who is someone else entirely than Robert the Bruce)  is a writer and a tease. Once in a while but not too often, mind you he sends out an email of Unusually Short Stories. He also posts them on his web site. He is all sparseness and tortuous brevity, his unusually short stories impeccable. They hook, and leave you hanging off the cliff. One of Robert Bruce's unusually short stories. Take a page from Bruce's book: these are the introductory paragraphs that get readers hooked. I know, because I've sat and stared at them willing the next sentence to appear (which  will not happen). I'm a firm believer mimicking and dissecting the successful work of others as a form of practice. Artists often paint from the masters to learn about color, light, and technique (I've done it). While at a writers' conference a few months ago, best-selling author James Hall told of a class he taught his graduate students (which included Dennis Lehane) where they were instructed to find a novel they loved and write their own novel based on the structure of it. He later turned this class into a book called Hit Lit: Cracking The Code Of The 20th Century's Biggest Best Sellers. So let's look at Bruce's example. What makes it work? It's only two sentences, and I'm dying to read the next paragraph. The setup tells us there is a competition known only to us (we have exclusive knowledge). There is a setting, both in place and time. And we know the startling end result. The cliffhanger isn't what happened next, but what happened in between. How do you get from intriguing point A to hilarious and startling point Z? So. A cliffhanger can be either "what happens next" or "what happened in between." Let's say your headline was: How We Went From Zero To 10,000 Customers In Just One Year.   Here's an example of a "what happened in between" cliffhanger: "We started with  three team members  and a plant in the window. One year later, we were taking sledgehammers to the office walls." The rest of the post talks about how you grew your customer base, and how it meant your team grew, too, and you had to expand your office space. (Or how things went poorly and you demolished the office in a fit of rage, but let's hope not.) 6. Gentle confrontation can be a friend. "You were getting 100 new sign-ups a week, and thought your email conversion rate was as good as it could get. But you were wrong, and I'll tell you why." Confrontation is sure to get a reader's attention. Of course, not all confrontation is created equal.  There is insulting and trollish confrontation (always wrong), and there is gentle confrontation. A gentle confrontation takes a soft  swipe at a controversy, or pokes a long-held belief of the reader in a way that encourages them to read on and reconsider. What happens when you do that? The reader feels indignant and keeps reading if only to prepare to prove you wrong. Or the reader is intrigued and keeps reading to see if it's true. The reader skips to the end and leaves a ranting comment never having read your post, meaning you have to gently say "but I said that later in my post." So in the case of the first reaction, gentle confrontation can be a friend. In the case of the second reaction...less so. Either way, introductions that are confrontational can often lead to active comment sections.

Audit and Assurance Assignment Example | Topics and Well Written Essays - 2500 words

Audit and Assurance - Assignment Example This assumption helps the organizations to be able to adequately finance its liabilities, realize its assets and seek refinancing if necessary. It is the duty of management to establish whether a business is a going concern, thus an auditor has to consider this implication on every audit they perform (Messier, Glover & Prawitt, 2008). The role of the auditor is segmented by giving reliable information on the performance of the business. An auditor has to review management assessment and the risks of material misstatements which touch on the business. An auditor is mandated with the task of assessing management opinions on the business as a going concern. It is this information which will add up to the data to be used by the auditor. Further, the auditor has to seek a written report regarding the future plans of the business from a management perspective. The auditor is required to review the information used by the clients who are basically the business management organs in establishing whether the going concern basis is appropriate. The financial statements offer a reference point of liquidity risk and going concern aspects. In cases of material uncertainty the auditor will be compelled to take a stand and make a decision. The auditor will make unqualified opinion if material uncertainty exists in the financial records. However, where the doubt has not been pinpointed in the financial statements the auditor will give a qualified opinion with a concrete explanation on the same (Messier, Glover & Prawitt, 2008). Auditors in trying to assess the operation ability of the entities need to take into perspective, this factor among other numerous factors to forecast and feed management with the right information to support going concern approach of the business. Periodicity is one of the key factors which need to be perceived by both management and the auditors in coming up with quantifiable clarifications. For instance, ISA 570 adopts a framework which

Business simulation Essay Example | Topics and Well Written Essays - 500 words

Business simulation - Essay Example Flipping a coin and rolling a dice give possible outcomes of a finite set. A discrete distribution is thus described by the finite possible outcomes sets, which describe a discrete distribution. Test results defining fail or pass and natures of parts demarcated by types or numbers are also examples of discrete distributions. When the possible numbers of outcomes are indeterminable, a continuous distribution occurs. For instance the time taken during a journey is a depiction of a continuous distribution because different marginal times are taken for different parts of the journey same as the time consumed in undertaking a manual activity. In these cases however much time may be similar, when further condensed into decimal place measurements, differences are inevitably notable. Distributions usually have finite lower and upper limits implying that they can be bounded. It is possible creating one’s own distributions with SIMUL8 using provided definite classical statistical distributions. This is a continuous distribution that is bounded on the lower limit and is used in the representation of the timings between the occurrences of breakdowns and timings between unsystematic occurrences, such as arrival times into the system, where there is random distribution and independence of the arrival sequences. The lower bounding of this discrete distribution is 0 and it is used where the instance of the reoccurrence of an event is known in the case where a single trial is repeated over and over, for example in deciphering the number of items requisitioned in an inventory or items on a batch. Is a Geometric distribution bounded on the lower limit at 0 and is useful in independent trial cases to return the total failures numbers before realization of success, and is usable in controlling ticketing problems, marketing survey returns and in meteorological models. This is a continuous distribution that has bounding on the lower limit and is used in generation

Evaluation of Educational Programs Essay Example | Topics and Well Written Essays - 750 words

Evaluation of Educational Programs - Essay Example Other schools rule out students from justice system for children so as to avoid educating the students with special needs who could gain from remaining in school if these educators could have recognized the potentials and address their mental, behavioral, emotional, and development needs. Violation of the rights of students under the act of disabled individuals to get free education is an indirect effort to re-segregate schools through ruling out students based on their culture, ethnicity, linguistic traits and disabilities. It is a high time for schools which do not implement the zero reject placement to start adopting this policy. Faulty lies are not in act of disabled individuals but in systems with inadequate capacities and poor administrative skills. The disabled individual act requires all disabled students to be located in their respective district schools and make sure that they get free and suitable public education. Under this law no child should be denied public education irrespective of his or her disability. The state was to satisfy the provision of free education to the students with disabilities, giving them personalized instructions accompanied with proper supporting services allowing the disabled student to gain educationally using the instructions. These services and instruction were to meet educational regulations as provided by the state. They were to be made available at the expense of the public and be closely similar to grade levels applied in normal education. The instructions were to be formulated in agreement with the Act of disabled individual and in case educating a child in a normal classroom, the instructions were to be carefully looked into to allow a child to acquire the average marks and progress from one level to another. Additionally, the cost of educating a highly retarded student was too high because it required a lot of effort and many educational staff members; the population of highly retarded students was very small as c ompared with whole population of students; the educational advancement of the highly retarded students was very slow compared with other students' progress. Therefore, maximizing total satisfaction would fail following the above positions, through provision of special education to highly retarded students. Alternatively, the positions above would advise the usage of special needs funds on educating other children (Turnbull, A., Turnbull, R., & Wehmeyer, 2010). Least selective environment placement The second placement is least selective environment: this is where the disabled students should be taught by the non disabled students and should gain access to curriculum. The classrooms which contain both the non disabled and the disabled students should provide appropriate and useful environment for students who have disabilities. Moreover, normal students should know that the incapacitated learners are worthy individuals in the classrooms. It is evident that if the disabled students ar e involved in typical education, they can develop and learn more. A particular student with disability may be ignored from the typical curriculum due to the degree of his or her disability; the act of disabled individuals enables the student to get services whether from outside or inside the typical education. The educators' lack of capacity and will are the two things that limit them from following this principle. The act of individuals who have disabil

Dignity in Elderly care Essay Example | Topics and Well Written Essays - 20000 words

Dignity in Elderly care - Essay Example The notion of dignity was evaluated from the elders’ perspective and experiences, the latter was backed up by reviews of all current literature thus ensuring a comprehensive view. Moreover, exclusive sets of international code of standards safeguard human dignity within all societies. The basic notions of human dignity were initially conceived within the Universal Declaration of Human Rights in 1948.Furthur the promotion of dignity within healthcare conduces to a better quality of life. The notion of dignity was evaluated from the elders’ perspective and experiences, the latter was backed up by reviews of all current literature thus ensuring a comprehensive view. A global aging population entails specific requirements. Human rights have gained a strong focus on bioethics whilst it transpires that human dignity and rights are complimentary to each other. Various international conventions on human rights are inadequate in fulfilling elderly needs. Picker institute outlined dignity indicators that optimise care for elderly patients whilst giving them their basic human rights. Data collection included intervews, books, journals and websites, reflecting qualitative research methods. The perspectives of aging people concerning the quality of health services were investigated in the data interpretation. Within this setting, the elderly patients’ autonomy and dignity resulted to be moderated. Recommendations stressing provisions in the legal and health care systems target the reduction of practices that undermine dignity. Complimentary recommendations include holistic training and education to health care workers to avoid negative attitudes towards the elderly, supported by a Commissioner of old people. Finally, more effective resource logistics are imperative to arrest limitations in the health care system. Dedicated to my Husband and Children, Jeanette, Peter and Norma Table of Contents CHAPTER 1 17 Literature review 17 Health Ethics 20 Human dignity in philosophy and religion 20 Elderly People’s Rights 26 The Power/Vulnerability Paradox (Megret’s theory) 42 Indicators of dignity for the elderly 44 CHAPTER 2 53 Methodology 53 Introduction 53 Methods 58 Target population 59 Process 60 CHAPTER 3 67 Analysis and Discussion 67 CHAPTER 4 83 Conclusion 83 Appendix 1: 86 Transcripts of patients interviewed: 86 Appendix 2: 113 Interview with Ministry of Foreign Af fairs 113 Appendix 3: 115 Consent Form 120 Bibliography 129 UN programme on ageing, The Madrid International Plan of Action on Aging, 2002. 138 Report of the Second World Assembly on Ageing, Madrid, 8-12 April 2002, United 138 Nations,  New York, 2002. Retrieved from, 138 http://www.un.org/ageing/madrid_intlplanaction.html 138 I would like to express my deepest gratitude to my supervisor Rev.Professor George Grima B.A.,M.A.(Louv.),S.TH.D.(Louv) For, his excellent guidance, constant support and assistance throughout the opus of this thesis. I also wish to thank all those who made the completion of this course possible, especially my Family and Friends who have patiently supported me throughout my years of study. Introduction   Background study â€Å"No one can make you feel inferior without your permission† - Eleanor Roosevelt. The term ‘dignity’ derived from the Latin word dignitas or dignus that means worthy, can be defined as â€Å"quality of being worthy of honour† or â€Å"a sense of self-importance† (Collins Language. com, 2011). One can view dignity as an individual’s personal characteristic, recognised by self and others. From a broader perspective, dignity is â€Å"an umbrella concept...which makes it at once inclusive and comprehensive, and yet raises issues of scope and precision... [While creating an] awareness of the gulf separating humans from all other species can sensitize us to our potential for dignity†

Systems Development and Design Essay Example | Topics and Well Written Essays - 2000 words

Systems Development and Design - Essay Example al., 2010). Focusing on this aspect, the report analyses the business processes of Amazon.co.uk. The report also includes the application of Unified Modelling Language (UML) case diagrams as a part of business investigation of Amazon. About Amazon.co.uk Amazon is considered as one of the renowned e-commerce organisations, which deals in a variety consumer based products. It is one of the most popular online retail stores, which provides beauty products, apparels, jewels, foods and books among other stuffs. The key reason behind enormity of Amazon is its remarkable product range. Amazon makes every possible attempt in order to tailor the experience of customers. Amazon uses multi-level e-commerce tactics and allows everyone to sell different products by using its platform. Business Processes of Amazaon.co.uk Amazon.co.uk is capable of delivering orders directly to the consumers as it has a strong relationship with suppliers, publishers, producers and other business associates. Moreove r, a considerable number of third party sellers also enable Amazon.co.uk to provide abundant product selections without enhancing the level of stock beyond optimal level. Customer orders are placed through the website of Amazon.co.uk and customers expect instantaneous delivery of products. The base of sales channel of Amazon.co.uk is front-end which serves as the core of the business process. Customers go through the website of Amazon, search different products and place orders. Amazon.co.uk is liable for maintaining every front-end customer relationships and back-end logistics. After placing an order, Amazon.co.uk agrees to use the best internal distribution centre for shipping the order to the customer. The organisation is liable for coordinating the fulfilment of customers’ order. When the products are obtained from internal distribution centres, Amazon picks up, parcels and distributes the order. When the products are obtained from drop shipper, the supplier parcels the i tem and delivers to the customers. This business process requires Amazon.co.uk to maintain an optimum level of stock for instantaneous selling (Chiles & Dau, 2005). The other aspect of Amazon.co.uk is ‘Syndicated Stores’ program which permits different third party organisations to sell products by using the website of Amazon. In such a system, Amazon.co.uk provides the services with respect to technology, inventory and logistics for maintaining proper customer relationships. In this system, customers go through other websites, browse for the products they prefer to purchase and then place the order. The orders are essentially placed on the inventory of Amazon.co.uk and the organisational system determines the transporter which would deliver the products to the customers on time. The fulfilment of the order process execution follows the similar process as the base business process of Amazon.co.uk (Chiles & Dau, 2005). Since Amazon.co.uk acquires different product lines f rom diverse suppliers and assembles them according to the requirements of customers, its business process comprises strong supply chain activities. Amazon.co.uk depends entirely on just-in-time management approach. It has several

Dignity in Elderly care Essay Example | Topics and Well Written Essays - 20000 words

Dignity in Elderly care - Essay Example The notion of dignity was evaluated from the elders’ perspective and experiences, the latter was backed up by reviews of all current literature thus ensuring a comprehensive view. Moreover, exclusive sets of international code of standards safeguard human dignity within all societies. The basic notions of human dignity were initially conceived within the Universal Declaration of Human Rights in 1948.Furthur the promotion of dignity within healthcare conduces to a better quality of life. The notion of dignity was evaluated from the elders’ perspective and experiences, the latter was backed up by reviews of all current literature thus ensuring a comprehensive view. A global aging population entails specific requirements. Human rights have gained a strong focus on bioethics whilst it transpires that human dignity and rights are complimentary to each other. Various international conventions on human rights are inadequate in fulfilling elderly needs. Picker institute outlined dignity indicators that optimise care for elderly patients whilst giving them their basic human rights. Data collection included intervews, books, journals and websites, reflecting qualitative research methods. The perspectives of aging people concerning the quality of health services were investigated in the data interpretation. Within this setting, the elderly patients’ autonomy and dignity resulted to be moderated. Recommendations stressing provisions in the legal and health care systems target the reduction of practices that undermine dignity. Complimentary recommendations include holistic training and education to health care workers to avoid negative attitudes towards the elderly, supported by a Commissioner of old people. Finally, more effective resource logistics are imperative to arrest limitations in the health care system. Dedicated to my Husband and Children, Jeanette, Peter and Norma Table of Contents CHAPTER 1 17 Literature review 17 Health Ethics 20 Human dignity in philosophy and religion 20 Elderly People’s Rights 26 The Power/Vulnerability Paradox (Megret’s theory) 42 Indicators of dignity for the elderly 44 CHAPTER 2 53 Methodology 53 Introduction 53 Methods 58 Target population 59 Process 60 CHAPTER 3 67 Analysis and Discussion 67 CHAPTER 4 83 Conclusion 83 Appendix 1: 86 Transcripts of patients interviewed: 86 Appendix 2: 113 Interview with Ministry of Foreign Af fairs 113 Appendix 3: 115 Consent Form 120 Bibliography 129 UN programme on ageing, The Madrid International Plan of Action on Aging, 2002. 138 Report of the Second World Assembly on Ageing, Madrid, 8-12 April 2002, United 138 Nations,  New York, 2002. Retrieved from, 138 http://www.un.org/ageing/madrid_intlplanaction.html 138 I would like to express my deepest gratitude to my supervisor Rev.Professor George Grima B.A.,M.A.(Louv.),S.TH.D.(Louv) For, his excellent guidance, constant support and assistance throughout the opus of this thesis. I also wish to thank all those who made the completion of this course possible, especially my Family and Friends who have patiently supported me throughout my years of study. Introduction   Background study â€Å"No one can make you feel inferior without your permission† - Eleanor Roosevelt. The term ‘dignity’ derived from the Latin word dignitas or dignus that means worthy, can be defined as â€Å"quality of being worthy of honour† or â€Å"a sense of self-importance† (Collins Language. com, 2011). One can view dignity as an individual’s personal characteristic, recognised by self and others. From a broader perspective, dignity is â€Å"an umbrella concept...which makes it at once inclusive and comprehensive, and yet raises issues of scope and precision... [While creating an] awareness of the gulf separating humans from all other species can sensitize us to our potential for dignity†

Personal Statement Essay Example | Topics and Well Written Essays - 1000 words - 1

Personal Statement - Essay Example The challenging tasks of aiming to enhance and promote learning to young children through the application of diverse instructional skills, abilities, and methods are profoundly enriching. I am determined to pursue a lifelong career as a learning mentor who is genuinely committed to guiding young children towards maximizing their potentials for learning. I spent several years in the University of Birmingham, initially pursuing the Bachelor of Arts majoring in Humanities in Creative Arts. I have had several work experiences employed as an administrative assistant for Women’s Advice and Information Center; then, as a support worker for Care Bank agency, where my basic responsibilities include applying skills in various care environments, including day centres, residential homes, nursing homes and respite care homes; before being convinced that mentoring is truly the career for me. I first worked as a learning mentor from the years 2004 to 2005, as a voluntary work, assisting and guiding identified underperforming children on a one-on-one basis. I was finally accepted as an Educational and Training Mentor at an independent secondary school where duties and responsibilities as a learning mentor were more enhanced and emphasized. As my interest in mentoring young children continued to spur future personal and professional goals, I decided to enroll in the Postgraduate Certificate in Education (PGCE) program from 2005 to 2006, also in the University of Birmingham, known to provide a multidimensional approach to according opportunities in learning from diverse and dynamic perspectives, to accord me formal theoretical knowledge and to hone my knowledge, skills, and abilities to entrench initially a teaching career, thought to be a crucial stepping stone to a mentoring profession, at it focuses on primary education and early years. The learning experience equipped me with the necessary qualifications, competence and confidence in furthering my craft. The volunteer work I did in 2004 to 2005 made me realize that working as a learning mentor entails more than just having innate desire and love for children. The need to prepare actions plans, superseded by explicitly defining mentorship goals on a per child basis, requires both theoretical background and application skills that draw from the course modules offered by the PGCE program. The experience of listening to pupils and assisting them towards applying appropriate interventions and courses of action to resolve issues that prevent them from utilizing their full learning potentials has been instrumental in the development of analytical, communication and conflict resolution skills. Concurrently, my working as an Educational and Training Mentor made me realize that there was a need to gain more knowledge and training from a PGCE program. The new responsibilities and accountabilities that go with the position actually developed skills in applying functions that are analogous to that of a leade r or manager in an organization: that which focuses on planning, organizing, directing and controlling all aspects of teaching underperforming children towards a defined mentorship goal. I realized the need to work with a Local Education Authority for the preparation and design of an appropriate curriculum, specifically for young people at Key stage 3 or 4, identified to be either excluded from residential care or from special school. Although quite intimidating at first, the task became part of the

Strategy Analysis and Choice Essay Example for Free

Strategy Analysis and Choice Essay A SWOT analysis is important as a clear basis is provided to examine the performance of a business. It is also very important for the products a company offers, as it is essential in the branding and marketing of the company products. This model helps in the understanding of the ‘firm and its surroundings’. SWOT analysis for Estee Lauder from four aspects, such as Strengths, Weaknesses, Opportunities, Threats, they belong to Internal and External. At the internal of Estee Lauder also have strong brand name, research and development focus, strong distribution network, robust revenue and profit growth sales, weak liquidity position, customer concentration and weak performance in a few markets. At the external of Estee Lauder also have demographic trends in the United States, cosmetics markets in emerging nations, growing riches- rich getting wealthier, counterfeit products, intense competition and increasing regulations. Strengths The brand name, ‘’Estee Lauder’’ itself is strength. The name is linked to quality and luxury. The company is also a global licensee for other big brands like; Tommy Hilfiger, Donna Karen, etc. Estee Lauder leads in each market segment in the industry as it develops new products, redesigns existing ones and identifies and considers consumer preferences. It has a large network of retail. This therefore increases the market penetration opportunities and creates closeness to target customers. It has a strong management strategic perspective, and is also having a great growth. It also has various innovations such as; offering shopping via the internet (it was the first major cosmetic firm to have offered shopping via the internet.) Weaknesses The company bargaining power could be lowered by it concentrating on a single biggest client. They also have a poor cost structure in some areas, . The company could be exposed to the debt market due to low liquidity levels, and this could thus affect the company growth. It is the Family members that have most of the power over the company. The company’s organisational structure is not easily distinguished. In America, there are particularly lower sales in the fragrance category. Opportunities Estee Lauder targets aged people and therefore make products to suit these people. Its revenues could be boosted by having a strong and great presence in its segments, thus also increasing growth. The cosmetics markets are doing good in emerging markets like India and China, as there are many beauty contests that take place. This cosmetics market is growing due to younger and middle aged women that are being more style conscious. Estee Lauder is also well positioned in these emerging markets. There is also a demand in the luxury goods. More money is spent on these goods. Therefore, the needs of these wealthy people are also taken into consideration, and products made to meet their needs and wants. Threats Many fake products are being sold, thus affecting Estee Lauders sales. This can lead to the company losing its exclusivity of the brand. This could thus harm the image of the company. Customers may also be dissatisfied with these products as the fake product may harm them, thus the company would lose out on customers. Many big brands such as; Revlon, L’Oreal, would increase competition in the market. The government may also impose certain rules and regulations on the products saying that the product has high levels of chemicals which are harmful to people. This may thus lead to an increase in the cost of developing the products and also in the launching of the products.

A student on parental effects on education

A student on parental effects on education This chapter gives an overall picture of the design of the study research tools used for the study, nature and selection of the sample, analysis and interpretation of the data in the light of other research studies. Academic achievement is one of the aims of education. A childs academic achievement is highly improved by parent-child relationship. It is also enforced by the nature of the school and teachers, students socio economic status, attitudes, motivation, personality factors, cognitive styles and intelligence which is indulged with the parents. The parent-child relationship is a good key factor for a child to have adjustment in environment and to perform well in academics also. The need for undertaking this research study is to replicate the parent-child relationship and how it enhances the childs adjustment ability. The friendly motivation given to the child enables him/her to empower concentration and boost them to explore in academics. The educational capacity of the student is judged by his achievement in the school. The academic performance in school subjects will lead them to choose the future course of life. In the high school level itself the basic things will be known by the students. This is an important stage not only for studying habits influencing the academic achievement, but also to bear on the whole personality of the school students. The investigator would like to know, Is there any relationship between parents behavior on the childs adjustment and academic achievement of the School students?. The knowledge of the relationship between these variables under study would help the parents and students to make the needed changes. Understanding the relationship between parents behaviour on the childs adjustment and his academic achievement will be of great importance in determining the interrelation between the variables under study. The results of the present study will be useful to understand the fact, whether parent child relationship has greater impact on the childs adjustment and academic outcome of the students. The findings can be utilized in the field of education to develop remedial measures, favorable relationship between the parent and the child which in turn will help the high school students. As a result healthier school community, society and the nation will be formed. The prime focus of this project was to examine developmental changes in parent-child relationships, and their associations with child adjustment related to academic achievement of them as students. 3.03 STATEMENT OF THE PROBLEM The present investigation entitled A study on the effects of parent child relationship on the childs adjustment and academic achievement has been undertaken keeping in view the importance of explicating the effect of parent-child relationship on childs adjustment and academic achievement of high school students. 3.04 MEANING OF THE PROBLEM In the process of learning, Motivation is the central factor to get a perfect result. Adjustment is the process by which a person tries to strike a balance between his requirements ((i.e.) needs, desires, drives urges) and varying life situations. Adjustment is a continuous process by which a person varies his behaviour to produce more harmonious relationship between himself and his environment. Parents involvement is critical in facilitating childrens development and achievement and in preventing and remedying educational and developmental problems. Substantial evidence exists to show that children whose parents are involved in their schooling have significantly increased their academic achievement and cognitive development. Academic achievement is an important predictor of adjustment and has been associated with several factors such as parenting styles and parental involvement The present study is intended to study the following objectives. 3.05 OBJECTIVES OF THE STUDY 1. To find out the effect of Parent-child relationship, Parent-child adjustment and Academic achievement of students. 2. To find out the significant difference in the mean scores of the a) Gender b) Medium c) Types of School d) Types of management e) Locality 3.06 HYPOTHESES: Based on the objectives of the present study the following hypotheses were framed. 1. Gender does not show significant difference between the father-childs relationships with regard to their different dimensions of Parent-child relationship. 2. Gender does not show significant difference between the mother-childs relationships with regard to their different dimension of Parent-childs relationship. 3. Gender does not show significant difference between the father-childs adjustments with regard to their different dimension of childs adjustment. 4. Gender does not show significant difference between the mother-childs adjustments with regard to their different dimension of child adjustment. 5. Gender does not show significant difference between the childs relationships with regard to Parent-childs relationship. 6. Gender does not signify difference between the childs adjustments with regard to Parent-childs adjustment. 7. Gender does not show significant difference between the Academic Achievement with relation to Parent-childs relationship and Parent-childs Adjustment. 8. Medium of instruction does not show significant difference between the father-child relationships with regard to their different dimension of Parent-childs relationship. 9. Medium of instruction does not show significant difference between the mother-childs relationships with regard to their different dimension of Parent-childs relationship. 10. Medium of instruction does not d show significant difference between the father childs adjustments with regard to their different dimension of Parent-childs adjustment. 11. Medium of instruction does not show significant difference between the mother childs adjustments with regard to their different dimension of Parent-childs adjustment. 12. Medium of instruction does not show significant difference between the childs relationships with regard to Parent-childs relationship. 13. Medium of instruction does not show significant difference between the childs adjustments with regard to Parent-childs adjustment. 14. Medium of instruction does not show significant difference between the Academic Achievement with relation to Parent-childs Adjustment and Parent-childs relationship. 15. Type of School does not show significant difference between the father-childs relationships with regard to dimension of protecting behaviour of Parent-childs relationship. 16. Type of School does not show significant difference between the father-childs relationships with regard to dimension of Symbolic Punishment Behaviour of Parent-childs relationship. 17. Type of School does not show significant difference between the father-childs relationships with regard to dimension of Rejecting Behaviour of Parent-childs relationship. 18. Type of School does not show significant difference between the father-childs relationships with regard to dimension of Object Punishment Behaviour of Parent-childs relationship. 19. Type of School does not show significant difference between the father-child relationships with regard to dimension of Demanding Behaviour of Parent-childs relationship. 20. Type of School does not show significant difference between the father-child relationships with regard to dimension of Indifferent Behaviour of Parent-childs relationship. 21. Type of School does not show significant difference between the father-child relationships with regard to dimension of Symbolic Reward Behaviour of Parent-childs relationship. 22. Type of School does not show significant difference between the father-child relationships with regard to dimension of Loving Behaviour of Parent-childs relationship. 23. Type of School does not show significant difference between the father-childs relationships with regard to dimension of Object Reward Behaviour of Parent-childs relationship. 24. Type of School does not show significant difference between the father-child relationships with regard to dimension of Neglecting Behaviour of Parent-childs relationship. 25. Type of School does not show significant difference between the father-childs relationships with regard to Parent-childs relationship. 26. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of protecting behavior of Parent-childs relationship. 27. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Symbolic Punishment Behavior of Parent-childs relationship. 28. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Rejecting Behaviour of Parent-childs relationship. 29. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Object Punishment Behavior of Parent-childs relationship. 30. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Demanding Behaviour of Parent-childs relationship. 31. Type of School does not show significant difference between the mother-childs relationship with regard to dimension of Indifferent Behaviour of Parent-childs relationship. 32. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Symbolic Reward Behaviour of Parent-childs relationship. 33. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Loving Behaviour of Parent-childs relationship. 34. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Object Reward Behaviour of Parent-childs relationship. 35. Type of School does not show significant difference between the mother-childs relationships with regard to dimension of Neglecting Behaviour of Parent-childs relationship. 36. Type of School does not show significant difference between the mother-childs relationships with regard to Parent-childs relationship. 37. Type of school does not show significant relationships between the father-childs adjustments with regard to their different dimension of child adjustment. 38. Type of school does not show significant relationship between the mother-childs adjustments with regard to their different dimensions of Parent-childs adjustment. 39. Type of school does not show significant difference in child relationship with regard to Parent-childs relationship. 40. Type of Schools does not show significant difference between the child adjustments with regard to Parent-childs adjustment. 41. Type of Schools does not show significant relationship between the Academic Achievement with relation to Parent-childs relationship and Parent-childs Adjustment. 42. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of protecting behavior of Parent-childs relationship. 43. Type of Management does not show significant difference between the father-childs relationship with regard to dimension of Symbolic Punishment Behaviour of Parent-childs relationship. 44. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Rejecting Behaviour of Parent-childs relationship. 45. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Object Punishment Behaviour of Parent-childs relationship. 46. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Demanding Behaviour of Parent-childs relationship. 47. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Indifferent Behaviour of Parent-childs relationship. 48. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Symbolic Reward Behaviour of Parent-childs relationship. 49. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Loving Behaviour of Parent-childs relationship. 50. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Object Reward Behavior of Parent-childs relationship. 51. Type of Management does not show significant difference between the father-childs relationships with regard to dimension of Neglecting Behaviour of Parent-childs relationship. 52. Type of Management does not show significant difference between the father-childs relationships with regard to Parent-childs relationship. 53. Type of Management does not show difference between the mother-childs relationships with regard to dimension of protecting behavior of Parent-childs relationship. 54. Type of Management does not show significant difference between the mother-child relationships with regard to dimension of Symbolic Punishment Behaviour of Parent-childs relationship. 55. Type of management does not show significant difference between the mother-childs relationships with regard to dimension of Rejecting Behaviour of Parent-childs relationship. 56. Type of Management does not show significant difference between the mother-childs relationships with regard to dimension of Object Punishment Behaviour of Parent-childs relationship. 57. Type of Management does not show significant difference between the mother-childs relationships with regard to dimension of Demanding Behaviour of Parent-childs relationship. 58. Type of Management does not show significant difference between the mother-childs relationships with regard to dimension of Indifferent Behaviour of Parent-childs relationship. 59. Type of Management does not show significant difference between the mother-childs relationships with regard to dimension of Symbolic Reward Behaviour of Parent-childs relationship. 60. Type of Management does not show significant difference between the mother-childs relationships with regard to dimension of Loving Behaviour of Parent-childs relationship. 61. Type of Management does not show significant difference between the mother-childs relationships with regard to dimension of Object Reward Behaviour of Parent-childs relationship. 62. Type of Management does not show significant difference between the mother-childs relationships with regard to dimension of Neglecting Behaviour of Parent-childs relationship. 63. Type of Management does not show significant difference between the mother-childs relationships with regard to Parent-childs relationship. 64. Type of Management does not show significant relationship between the father-childs adjustments with regard to their different dimension of child adjustment. 65. Type of Management does not show significant relationship between the mother-childs adjustments with regard to their different dimensions of Parent-childs adjustment. 66. Type of Management does not show significant difference in child relationship with regard to Parent-childs relationship. 67. Type of Management does not show significant difference between the child adjustments with regard to Parent-childs adjustment. 68. Type of Management does not show significant relationship between the Academic Achievement with related to Parent-childs relationship and Parent-childs Adjustment. 69. Locality does not show significant difference between the father-childs relationships with regard to their different dimension of Parent-childs relationship. 70. Locality does not show significant difference between the mother-childs relationships with regard to their different dimension of Parent-childs relationship. 71. Locality does not show significant difference between the father-childs adjustments with regard to their different dimension of child adjustment. 72. Locality does not show significant difference between the mother-childs adjustments with regard to their different dimension of child adjustment. 73. Locality does not show significant difference between the child relationships with regard to Parent-childs relationship. 74. Locality does not show significant difference between the child adjustments with regard to Parent-childs adjustment. 75. Locality does not show significant difference between the Academic Achievement with related to Parent-childs relationship and Parent-childs Adjustment. 76. There is no significant association between parent child relationship and parent childs adjustment. 77. There is no significant association between parent childs relationship and academic achievement. 78. There is no significant association between parent childs relationship and academic achievement. 79. There is no Correlation between Parent childs relationship and Parent childs adjustment. 80. There is no Correlation between Parent child relationship and Academic achievement. 81. There is no Correlation between Parent childs adjustment and Academic achievement of students. 3.07 METHOD OF STUDY Survey was made as per the present study among the Standard XII students in high schools of Chennai, Kanchipuram and Thiruvallur districts in Tamil Nadu to identify parent-child relationship, childs adjustment inventory, academic achievement and other related variables. 3.08 VARIABLES OF THE STUDY The variables selected for the present study are given below: 3.08.01 RESEARCH VARIABLES Parent-Child Relationship (independent variable) Childs Adjustment Inventory (dependent variable) Academic Achievement (dependent variable) The dimensions of parent-child relationship are given below: Protecting Symbolic Punishment Rejecting Object Punishment Demanding Indifferent Symbolic Reward Loving Object Reward Neglecting The dimensions of childs adjustment inventory are given below: Emotional Social Educational 3.08.02 OTHER VARIABLES Gender Medium Type of Schools Type of management of the schools Locality 3.09 TOOLS USED IN THE STUDY The investigator used the following tools in this study Parent child relationship scale (PCRS) Author: Dr.Nalini Rao (1989) Adjustment inventory for school students (AISS) Author: A.K.P.Sinha and R.P. Singh (1993) 3.09.01 PARENT-CHILD RELATIONSHIP, CHILDS ADJUSTMENT INVENTORY AND ACADEMIC ACHIEVEMENT To test the hypothesis framed for the present investigation, parent-child relationship scale and childs adjustment inventory has been used to collect information of the high school students. 3.09.02 Description The description of the parent childs relationship is given below: It is a 5 point scale. The tool contains 100 items categorized into 10 dimensions namely, protecting, symbolic punishment, rejecting, object punishment, demanding, indifferent, symbolic reward, loving, object reward and neglecting. Items of the scale are arranged in the same order as the dimensions and they rotate in a cycle through the scale. Each respondent score the tool for both Father and Mother separately. Items are common to both parents. The description of the childs adjustment inventory is given below: It is a 2 point scale. The tool contains 60 items categorized into three dimensions namely, emotional, social and educational. Items of the scale are arranged in the same order as the dimensions and they rotate in a cycle through the scale. 3.09.03 Administration Before administering the test, necessary instructions and directions were given to the students. No time limit is given to the students were asked to complete the inventory as early as possible. 3.09.04 Scoring Procedure Parent child relationship scale (PCRS) Respondents are asked to rate statements as to their own perception of their relationship with either father or mother on a five point scale ranging from Always to very rarely weighted 5, 4, 3, 2, and 1 on the scale points. The scale is scored separately for each of the parent thus every respondent obtains ten scores for father form and ten for mother form on the ten dimensions of the scale. Each sub-scale yields a score found by summing the scores of the ratings on each item of the sub-scale. Table 3.1 Dimensions, Item of Number of Parent Child Relationship Scale S.No. Dimensions Item Numbers 1 Protecting 1,11,21,31,41,51,61,71,81,91 2 Symbolic Punishment 2,12,22,32,42,52,62,72,82,92 3 Rejecting 3,13,23,33,43,53,63,73,83,93 4 Object Punishment 4,14,24,34,44,54,64,74,84,94 5 Demanding 5,15,25,35,45,55,65,75,85,95 6 Indifferent 6,16,26,36,46,56,66,76,86,96 7 Symbolic Reward 7,17,27,37,47,57,67,77,87,97 8 Loving 8,18,28,38,48,58,68,78,88,98 9 Object Reward 9,19,29,39,49,59,69,79,89,99 10 Neglecting 10,20,30,40,50,60,70,80,90,100 Adjustment inventory for school students (AISS) The questions were to be answered in Yes or No. The use of designer letters A, B and C corresponding to Emotional adjustment, Social adjustment and Educational adjustment enables the test user to discover readily questions relating to each measure. The total score indicates the general adjustment status. Table 3.2 Dimensions, Item of Number of Childs Adjustment Inventory S.No. Dimensions Item Numbers 1 Emotional 1,4,7,10,13,16,19,22,25,28,31,34,37,40,43,46,49,52,55,58 2 Social 2,5,8,11,14,17,20,23,26,29,32,35,38,41,44,47,50,53,56,59 3 Educational 3,6,9,12,15,18,21,24,27,30,33,36,39.42,45,48,51,54,57,60 3.10 PILOT STUDY As pilot study was conducted to determine the suitability of the tools used in the present investigation, Random samples of 240 students were selected for the pilot study comparing 80 from Government school, Government-Aided 80 and 80 from Private school, out of which 120 were boys and 120 girls and the reliability and validity were computed. 3.11 ESTABLISHING RELIABILITY AND VALIDITY: The reliability of the parent-child relationship was found out by correlation method and the obtained suitability co-efficient of 0.91 (N = 240) suggest that the parent-child relationship are valuable for using the standardized tools. Table 3.3 CORRELATION: S.No. Dimensions Father Mother Boys Girls Boys Girls 1 Protecting 2 Symbolic Punishment 3 Rejecting 4 Object Punishment 5 Demanding 6 Indifferent 7 Symbolic Reward 8 Loving 9 Object Reward 10 Neglecting 3.12 MAIN STUDY: The validated tool was used for the main study to collect the necessary data; the study was carried out in six schools in Chennai, Kanchipuram and Thiruvallur Districts in Tamil Nadu. In this investigation, the main aim is to study the effects of parent-child relationship on the childs adjustment and academic achievement of high school students. 3.13.01 SELECTION OF THE SAMPLE Random sampling technique has been adopted to choose the samples. Random samples of 1129 students from Standard IX were selected from Chennai, Kanchipuram and Thiruvallur Districts in Tamil Nadu. Table 3.4 Distribution of Sample S.No. Name of the School Government/ Aided/ Private Boys Girls Total 1 2 3 4 5 6 3.13.02 SAMPLE DISTRIBUTION: Table 3.5 TYPES OF SCHOOL BOYS GIRLS TOTAL GOVERNMENT AIDED PRIVATE TOTAL The investigator obtained necessary permission from the principals of the school of education, for collection of data. The willingness and co-operation of the teachers from those institutions was also sought to administer the parent-child relationship, childs adjustment inventory and academic achievement marks. Thus the necessary data were collected during the academic year 2008 2010 from 1129 students of high school covering the whole taluk of Chennai, Kanchipuram and Thiruvallur Districts in Tamil Nadu. 3.15 STATISTICAL TECHNIQUES: Suitable statistical techniques were used to interpret the data to draw out a more meaningful result in the present study in the following statistical measures were used. Descriptive (Mean, Standard Deviation) Differential Analysis (t-test) Relational Analysis (Correlation) Chi-Square 3.16 DELIMITATIONS: The study is confined to high school children (i.e) children between the age group of 13 to 15. The boundary of the sample area is restricted to the Taluk of Chennai, Kanchipuram and Thiruvallur Districts not covering the whole Tamil Nadu. The study is confined to the effects of parent- child relationship. The size of the sample of high school children is restricted to 1129 for the study. 3.17 CONCLUSION: Parent-child relationships undergo important transitions during adolescence, including a decrease in time spent with parents and a shift from dependency to mutual reciprocity. Parents play a significant role in supporting their child with providing secure attachment during these transitions. Adolescents benefit from parental support that encourages autonomy development yet ensures continued monitoring and emotional connectedness. Specific parenting skills that promote attachment security and autonomy development include psychological availability, warmth, active listening, Behaviour monitoring, limit setting, acceptance of individuality, and negotiation rules and responsibilities. Parental support during stressful periods of transition e.g., entry to high school) predicts positive adolescent adjustment Children who have experienced chaotic and inconsistent parenting do not have the experience of regulation to guide their own efforts, nor the confidence in the caregiver (and consequently in themselves) required for self-regulation. Additionally, children who have been pushed to independence at too early age because of their parents emotionally unavailable condition or too strict to tend or to adopt rigid regular strategies, which they attempt to use on their own. They do not learn to turn to parents or others to help them with regulation.

Unwieldy Inheritance Essay -- Comparative, Staples, Kincaid

In my essay I have chosen the essay â€Å" black men and public space† by Brent Staples, and â€Å" on seeing England for the first time† by Jamaica Kincaid . In Staples essay he shows us what does it mean to be a black man who walks in the night, living between people â€Å" white people† who sees a criminal or a â€Å"mugger† when they look at him , because of the color of his skin that makes him stranger . And Kincaid explains how she felt as a stranger in her home town as well as in England when she went there . And both of Staples and Kincaid share the feeling of the fear, different types of fear ,as they both been through racism from people around them in different ways , in one hand Kincaid had the fear of losing her identity , and her culture identity and thus losing herself , while Staples had the fear of facing others fears of him, and both never did any harm to white people but they been suffering from white people and under they control an d under their judgement . As Kincaid starts with describing one of the strongest memory she had about her childhood ,which was her teacher pointing out to the map of England , she reveals that she had no connection with it , and that she doesn't feel that she belong to this place , although the institutions in her society force her to feel so , and she emphasise on the great pressure that her society put in her to feel like she is a part of England ,as she pointed at â€Å"when my teacher had pinned this map up on the blackboard , she said, â€Å"this is England†_ and she said it with authority , seriousness , adoration , and we all sat up (332)† , even more the pressure to love this new culture was in her house from her family, she observed how much her father is holding on England culture â€Å"my father ... ...r of him and not to blame them badly , and that was clear when he said â€Å"women are particularly vulnerable to street (370)† And he decided to give people their space to became less frightened of him and he emphasised in that when he said â€Å"if I happen to be entering a building behind some people who appear skittish, I may walk by , letting them clear the lobby before I return , so as not to seem to be following them (371)†. On the other hand Kincaid felt even more fury and anger toward the people she met and didn't accept her for how she was , because she was promised to have a life without racism in England and she makes that clear and obvious when she says â€Å"the moment I wished every sentence , everything I knew , that began with England would end with â€Å"and then it all died , we don't know how , it just all died† was when I saw the white cliffs of Dover (341)† . Unwieldy Inheritance Essay -- Comparative, Staples, Kincaid In my essay I have chosen the essay â€Å" black men and public space† by Brent Staples, and â€Å" on seeing England for the first time† by Jamaica Kincaid . In Staples essay he shows us what does it mean to be a black man who walks in the night, living between people â€Å" white people† who sees a criminal or a â€Å"mugger† when they look at him , because of the color of his skin that makes him stranger . And Kincaid explains how she felt as a stranger in her home town as well as in England when she went there . And both of Staples and Kincaid share the feeling of the fear, different types of fear ,as they both been through racism from people around them in different ways , in one hand Kincaid had the fear of losing her identity , and her culture identity and thus losing herself , while Staples had the fear of facing others fears of him, and both never did any harm to white people but they been suffering from white people and under they control an d under their judgement . As Kincaid starts with describing one of the strongest memory she had about her childhood ,which was her teacher pointing out to the map of England , she reveals that she had no connection with it , and that she doesn't feel that she belong to this place , although the institutions in her society force her to feel so , and she emphasise on the great pressure that her society put in her to feel like she is a part of England ,as she pointed at â€Å"when my teacher had pinned this map up on the blackboard , she said, â€Å"this is England†_ and she said it with authority , seriousness , adoration , and we all sat up (332)† , even more the pressure to love this new culture was in her house from her family, she observed how much her father is holding on England culture â€Å"my father ... ...r of him and not to blame them badly , and that was clear when he said â€Å"women are particularly vulnerable to street (370)† And he decided to give people their space to became less frightened of him and he emphasised in that when he said â€Å"if I happen to be entering a building behind some people who appear skittish, I may walk by , letting them clear the lobby before I return , so as not to seem to be following them (371)†. On the other hand Kincaid felt even more fury and anger toward the people she met and didn't accept her for how she was , because she was promised to have a life without racism in England and she makes that clear and obvious when she says â€Å"the moment I wished every sentence , everything I knew , that began with England would end with â€Å"and then it all died , we don't know how , it just all died† was when I saw the white cliffs of Dover (341)† .

English leaving cert comprehension Essay

Write a personal essay in which you explore the storytelling evident in music and song and its impact on you as a listener. Music; The art or science of combining vocal or instrumental sounds (or both) to produce beauty of form, harmony, and expression of emotion. There are many things in the world that I am mildly passionate about, including sports such as golf and swimming, animals, family, friends and school. But there is only one thing that I am extremely passionate about and that is music. There is something about music and how it can have such a significant effect on my everyday life. Music is something everyone hears at least once a day. Our world is filled by music. I have a great passion for music. It provides me with satisfaction that I don’t really find in other activities. Listening to it disconnects me from the outside world and releases some stresses in life. When I’m tense or when my other activities drain all my energy, I can just retire to my room, plug in my headphones and just listen to my favourite songs. I believe music has the ability to change any persons mood. It can be used to let out anger, sadness and happiness. The specific song I listen to can affect how I feel, it may make me cry, laugh, or even feel angry. Throughout history, people have used song to convey their messages. Songs are a powerful way to get your message across. They are our fears, our desires, our hopes, our dreams, our losses, our celebrations, our memories and our experiences. Each and every one of them are a story. The stories musicians tell and the themes that they communicate through music have a long lasting effect on the audience. Musicians and composers have the unique opportunity and responsibility to portray their stories that can empower and enable their listeners and fans to believe and relate to their own personal experiences. Take the National anthems for instance, singing ones National Anthem may it be in a stadium, hall or even at school has the absolute power to reinforce the feeling of pride and accomplishment of that nation. It has the ability to bond every single person of that nation together. When people are representing their country and singing their national anthem anyone can notice the power of emotion it bestows on them. National Anthems are a portrayal of a countries history and culture and it presents their ambitions for the future. To some extent, a songwriter can be seen as a storyteller, singing about their experiences or feelings. Most songs revolve around a certain theme, such as friendships, love, pain, etc. Each song tells a different story, love songs can either be about falling in love or breaking up. Rap is a powerful example of how storytelling can be evident in music and song. Rappers are famous for rapping about an event that has happened to them or something they feel strongly about. Marshall Bruce Mathers, known by his stage name Eminem world wide is an American rapper, record producer, songwriter and rapper. Eminem bases the majority of his songs on his family, in particular his daughter Hailie, drug issues and legal troubles. One of Eminem’s songs that has the most effect on me his is song Mockingbird. I feel Eminem was referring to the book ‘To Kill a Mockingbird’ where the mockingbird portrayed someone who is innocent but is a victim of circumstance and prejudice. In this song, Eminem’s daughter Hailie is the mockingbird as an innocent young girl, but she is unfortunately a victim because of the harsh circumstances surrounding the situation between her parents. Eminem blames himself for Hailies situation and he tries to comfort her telling her that he will always be there for her even when ‘mommys not there’. I know sometimes things may not always make sense to you right now But hey,  what daddy always tell you? Straighten up little soldier Stiffen up that upper lip What you crying about? You got me I feel that the words to this song hold a strong and emotional effect on me and I would presume that it would have the same effect to anyone else listening to it. Eminem is only one example of a particular artist that has a storytelling aspect in his songs that have an impact on me. I could name many more also, but I just want to end in saying I know music will always be important in my life because of how it has the power to change any mood.